For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our … [Read more...] about Goodbye Funnel, Hello Flywheel: A New Approach to Sales
With fame comes jealousy, and that's true even on Google. Ranking on search engines is such a competitive game that some will go to drastic lengths to achieve it. While most companies are content to compete with each other above board, inevitably some will stoop to scammy and slimy tactics to get ahead. Negative SEO (search engine optimization) is … [Read more...] about What is Negative SEO? (And How Defend Against It)
Getting found on Google is important. But getting clicks from Google is critical. Showing up on page one search results is the ultimate goal for any business. However, once you've made it to page one, how do you get people to actually click on your search result? After all, people click on more than only the very first listing on Google. So what … [Read more...] about What are SERP Features? And Why Do They Matter?
You can hack a phone, you can hack a website, you can even hack a planet... But what about hacking growth? Growth hacking has become a buzzword in entrepreneurial circles. But what does it mean exactly? And how do you go about doing it? This article will explain the fundamentals of growth hacking, how to get started and tactics you can use to hack … [Read more...] about The Best Growth Hacks for 2021
Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social … [Read more...] about What’s the Difference Between Digital Marketing and Inbound Marketing?
Two things online are certain: cat pictures will always get shares and trolls are gonna troll. There are many business that have taken a massive hit after a troll encounter - sometimes because the business owner responds so poorly it goes viral. The Internet has created a new psychology called the Online Disinhibition Effect, which is the loosening … [Read more...] about How to Clap Back at Trolls (Without Losing Customers)
If you want to ramp up your online leads, you need to try inbound marketing. This wholistic approach to digital marketing drives more leads and creates cheerleader customers that will champion your business. But how does inbound marketing work? And what tactics do you use to get started? What is Inbound Marketing? Inbound marketing … [Read more...] about What Are Inbound Marketing Tactics?
"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google … [Read more...] about How to Create SEO Content
Video has exploded in popularity in recent years, but some businesses still avoid video because of outdated myths. Some think video is just too expensive while others think it doesn't offer much value. The truth is that 88% of video marketers reported that video gives them a positive ROI. If you haven't seriously considered video marketing, now is … [Read more...] about Busting Video Marketing Myths
Note: This blog was originally published 12/24/2015, updated 11/18/2020. As 2020 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way, BizzyWeb … [Read more...] about 17 Funny Out-of-Office Emails for the Holidays
I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok. … [Read more...] about How to Write Content (When You Hate Writing)
LinkedIn is an unusual social media network. Content that goes viral on Facebook or Twitter may fizzle on LinkedIn. As the preferred place for business and networking online, LinkedIn has its own culture and own guidelines for what performs best. If you're looking to increase your engagement on LinkedIn, try these 5 tips to inspire more … [Read more...] about How to Get More Engagement on LinkedIn
What would you do if you had more time in your day? If you're wasting time manually chasing down leads, it's time to free up more time for yourself by automating your inbound marketing. Below are just some of the reasons why automating your marketing is a benefit. 1. Efficiency One of the key benefits of automation is how much time it frees up for … [Read more...] about Why You Should Automate Your Inbound Marketing
Learning how to create and bid for ads online is a daunting process - which is why so many business owners rely on marketing companies to create their online ads for them. But it's also useful to peek behind the curtain and understand how to create an online ad bidding strategy. Today we'll cover the two most popular online ad platforms - Facebook … [Read more...] about Tips for Creating an Online Ad Bidding Strategy
Many business owners mistakingly think that they can use any photos they find online - after all, Google is free so shouldn't any photo on Google be free? Using photos that you don't have the rights to opens you up to copyright violation, which comes with a hefty legal fee. A picture is worth a thousand words, but is it worth $30,000 - $150,000 in … [Read more...] about How to (Legally) Find and Use Images on Social Media
We've all heard it before - ranking on page one of Google is the most important. But how true is that statement? And why is page one so critical? How Important is Page One? Telenicks conducted a survey to see how users search online. They found that only 6.6% of users are willing to go to the second page (or beyond on a Google search). They also … [Read more...] about How Important are Page One Search Results?
Online, your website must stay current to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks. What is Growth-Driven Web Design? Growth-Driven Web Design … [Read more...] about 10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design
We all dread the necessary-but-boring tasks. Mowing the lawn, waiting in line at the DMV...writing your LinkedIn Bio. You know you should write it, but it's so easy to just copy and paste your resume. I see your fingers hovering over Ctrl + C. Before you settle on "good enough," try these LinkedIn bio writing tips. The beauty of a … [Read more...] about How to Write an Effective LinkedIn Bio
Generating leads and engaging with customers requires a bit of a time commitment. However, there are ways to streamline your leads and automated your follow-up. Read on to learn about how to generate and automate leads in your inbound marketing campaign. What is Inbound Marketing? Inbound marketing is customer-oriented and … [Read more...] about How to Generate and Automate Leads with Inbound Marketing
Your website should be your best salesperson, but is that true for your current website? If your website isn't bringing you consistent quality leads, it's time to try a new approach. Growth-Driven Web Design can improve your sales process by increasing the number of leads from your site and streamlining how leads are transferred from your website … [Read more...] about Why Growth-Driven Web Design Can Improve Your Sales Process
Conversions - can't live with them, can't live without them. Conversions are form fills, phone calls, product purchases - any tangible action someone takes on your website that sets them on the path of becoming a customer. However, conversions are also a tricky beast to master. This is where conversion rate optimization comes into play. What is a … [Read more...] about What is Conversion Rate Optimization?
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't … [Read more...] about What Is Growth-Driven Web Design? (And Why You Should Care)
Does your website convert the way you hoped it would? If the answer is a resounding "no," the reason why may be simple: your website isn't speaking to your audience. Customers are more empowered than ever and don't like being talked down to. Worse, if your website ONLY offers them the option to contact you and no content before, you're missing out … [Read more...] about 5 Advantages of an Inbound Website Redesign
Because the internet and user behavior constantly changes, your website has to adapt just as frequently to keep up. What doesn’t change is the need to measure your website’s performance. However, the specific metrics you want to measure change over time as the internet continuously evolves. If you’re not sure what metrics are the most critical to … [Read more...] about The 10 Most Important Website Metrics to Track in 2020
2012 was a great year. The world didn't end. Marvel's The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that's anything but great. Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design … [Read more...] about Top 3 Reasons You Need Growth-Driven Design
Your website is your biggest marketing asset and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located and more. It’s also your best “salesperson” - or should be. That is why our approach to building websites needs to change to make sure we're … [Read more...] about An Introduction to Growth-Driven Design in Minneapolis
2020: what a year....and it's only halfway over. This year has been full of new experiences and challenges. We don't know what the second half of the year will hold, but at BizzyWeb we've discovered how important it is to stay connected remotely. During times of uncertainty, it's important to have the support of your colleagues. In times like this, … [Read more...] about How to Boost Company Morale in Times of Uncertainty
Your website is the most important online sales tool you have - unfortunately, it's often also the most neglected. If you aren't seeing online leads like you'd hoped, it's time to re-evaluate. Why Your Website Isn't Working 1. It's Not Mobile Responsive If your site can’t be read easily on smart phones and tablets, that’s a huge red flag. … [Read more...] about 5 Signs Your Website Isn’t Working (And How to Fix It)
When you first begin your digital marketing strategy, you'll be met with a world of new terminology. What does organic traffic mean? For that matter what is the difference between SEO and PPC? Determining how to best spend your time and money begins with understanding these terms and how they influence your customers and impact your … [Read more...] about What’s the difference between SEO and PPC?
Inbound marketing success is not guaranteed by following a one-size fits all formula. A certain level of trial and inevitable error is necessary to find the right fit for each company, as well as remain agile when there are updates and ranking changes. But there are still some common mistakes that companies make when they first begin inbound … [Read more...] about 5 Inbound Marketing Mistakes You’re Probably Making
Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing … [Read more...] about 5 Pre-Made Personas to Kickstart Your Digital Marketing
While PPC marketing budgets are largely spent on Google, Facebook, and Amazon, there are effective alternatives for ad spending. Diverting a portion of your online marketing budget to opportunities outside of the big three can expand your reach and build awareness of your capabilities. Here are five options for your ad buy to stretch your budget … [Read more...] about 5 Places to Advertise Online (That Aren’t Facebook, Google or Amazon)
Webinars are an important marketing asset to generate leads and establish you as a subject matter expert. But great webinars don't just happen. Webinars are an exhausting marketing asset, from planning to execution, and employed as strategic content later on. These 10 tips on best practices will take your webinar from good to great. Tip 1: Create … [Read more...] about 10 Tips to Make Your Webinars Better
What You Should Know About Cyberbullying and Small Businesses Online, safety is key. You browse the internet with anti-virus programs, avoid suspicious email attachments and guard your personal information. But a quick click away or a program can’t protect you from the greatest online threat: cyberbullying. But what should you do when you encounter … [Read more...] about Cyberbullying: Protect Yourself, Your Family and Your Business
In manufacturing, precision and attention to detail are must-haves. The same is true with your website. What first impression does your website give? Is it modern and responsive, or outdated and clunky? If you have considered a website redesign but haven’t quite made the commitment, this is why a responsive website is important in your relationship … [Read more...] about Why Manufacturers Need a Responsive Website
Sometimes, ranking locally in Google searches can be more challenging than trying to rank nationally. However, there's on trick you can try to push you above your competitors: Inbound marketing. This tactic can give your fire more fuel that will help you dominate local search. What is Local Search Marketing? Local search is the strategy and … [Read more...] about How to Dominate Local Search with Inbound Marketing