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Jena Felsheim

What You Need to Know About GDPR

May 14, 2018

GDPR-BlogFeaturedImage

You've probably heard about how the General Data Protection Regulation (GDPR) will drastically change the face of the internet, but do you know what you need to do to prepare? What is GDPR? GDPR is the European Union's new regulation on consumer protection, data and cyber protection that will come into effect starting May 25, 2018. GDPR will give … [Read more...] about What You Need to Know About GDPR

Author: Jena Felsheim Filed Under: Marketing, News, Public Relations, Web Design Tagged: compliance, GDPR, internet security

Review: Inbound Organization by Dan Tyre and Todd Hockenberry

May 4, 2018

book review: inbound organization

Written by Dave Meyer, President of BizzyWeb You may have noticed a subtle shift in the way B2B companies engage with their clients. The days of “coffee is for closers” and hard-sell tactics are over, along with “smile and dial” canvassing of cold leads. Taking its place is a softer-touch approach of educating clients using online resources: … [Read more...] about Review: Inbound Organization by Dan Tyre and Todd Hockenberry

Author: Jena Felsheim Filed Under: Marketing, News Tagged: book review, How To, inbound marketing

Do You Know What Your Clients Really Think of You? [Quiz]

April 27, 2018

Do You Know What Your Clients Really Think of You FeaturedImage

Do you know what your clients think about you? Do you really know? Client feedback can literally make or break a business.  There's no point to digital marketing at all if your clients don't like what you're laying down. Take the quiz below to see how in touch you are with your clients, and what you can do to get on the same wavelength.   How … [Read more...] about Do You Know What Your Clients Really Think of You? [Quiz]

Author: Jena Felsheim Filed Under: News Tagged: customer retention, Customers, digital marketing, online marketing, web design

5 Steps to SEO Your Blogs and Page Content

April 20, 2018

5 Steps to SEO Your Blogs and Page Content FeaturedImage

Ah SEO...everyone's favorite buzzword that no one quite understands. There are literally thousands of articles online about Search Engine Optimization (SEO) and the right and wrong way to SEO (and even some arguing that SEO isn't important at all). The truth is that Google is ever-evolving and what SEO means is also constantly changing. However, … [Read more...] about 5 Steps to SEO Your Blogs and Page Content

Author: Jena Felsheim Filed Under: News, SEO Tagged: BizzyWeb, Blogging, Content, content marketing, content writing, google, Search Engine Optimization, SEO

How to Handle Negative Thoughts and Emotions at Work

March 30, 2018

No matter how much you love your job, you almost certainly experience negative emotions at work from time to time. Even though it's a normal experience, many of us don't know how to process these complicated emotions at work in a healthy way so you can still get done what you need to get done. This infographic from QuickQuid highlights the most … [Read more...] about How to Handle Negative Thoughts and Emotions at Work

Author: Jena Felsheim Filed Under: Buzz Tips, Communication, Internal Comms, News Tagged: health tips, industry, lifestyle, workplace

Top 11 Design Trends for 2018 [Infographic]

March 2, 2018

top 11 design trends for 2018 featured image

2018 is already shaping up to be the year of fantasy and punchy colors, according to design trends. Shutterstock's 2018 Creative Trends report is here to shed some light on how all things digital will look in 2018. The report forecasts future design trends by collecting the most searched design trends on Shutterstock.  Click the image below to see … [Read more...] about Top 11 Design Trends for 2018 [Infographic]

Author: Jena Felsheim Filed Under: News Tagged: Minneapolis Web Design, web design, web design trends

SEO Myths to Leave in 2017

February 23, 2018

SEO Myths to Leave in 2017 FeaturedImage

  Bye, Felicia! There are some SEO strategies that once were useful but now are...well...pretty useless.  Kick these out-of-date SEO tactics to the curb once and for all in 2018.  Multiple Keywords in a Page Title Many business owners know that having your keyword in the title of your page is important for SEO. If one is good, more must be … [Read more...] about SEO Myths to Leave in 2017

Author: Jena Felsheim Filed Under: News, SEO Tagged: digital marketing, Minneapolis Web Design, online marketing, SEO

The Tale of Purple Monkey Dinosaur and Why Ranking Isn’t Everything

February 16, 2018

a purple monkey dinosaur on a bridge FeaturedImage

  A little bit of story time: Once upon a time, there was a little keyword named Purple Monkey Dinosaur. Purple Monkey Dinosaur hoped and dreamed of seeing the first page of Google. His best friend BizzyWeb knew the way to rank on Google. Through the magic of SEO, BizzyWeb ranked on the first page for the little keyword Purple Monkey Dinosaur... … [Read more...] about The Tale of Purple Monkey Dinosaur and Why Ranking Isn’t Everything

Author: Jena Felsheim Filed Under: News, SEO Tagged: long tail keywords, Search Engine Optimization, SEO

Facebook is Changing Their Algorithm (Again): What You Need to Know

January 26, 2018

Facebook is Changing Their Algorithm FeaturedImage

If you haven't heard the news yet, Facebook is making major changes to their algorithm. Again. These changes will directly impact all business pages. You can read the full statement on Mark Zuckerberg's Facebook page, but here are the highlights: The first changes you'll see will be in News Feed, where you can expect to see more from your … [Read more...] about Facebook is Changing Their Algorithm (Again): What You Need to Know

Author: Jena Felsheim Filed Under: Facebook, News, Social Media Tagged: facebook, facebook algorithm, facebook business, Social Media

How to Prioritize Your Inbox [Infographic]

January 18, 2018

How to Prioritize Your InboxFeaturedImage

Show of hands: who has at least 20 unread emails sitting in their inbox right now? We all know that stressed, overwhelmed feeling of opening your inbox an avalanche of unread emails. Did you know 28% of the workweek is spent managing emails? That's a lot of valuable time wasted.   Use these tips from NetCredit to get your inbox to the coveted … [Read more...] about How to Prioritize Your Inbox [Infographic]

Author: Jena Felsheim Filed Under: Communication, Internal Comms, News Tagged: business, digital marketing, Email Marketing, emails, How To, online marketing

10 Digital Marketing New Year’s Resolutions to Live By

January 12, 2018

10 Digital Marketing New Year's Resolutions to Live By

Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You … [Read more...] about 10 Digital Marketing New Year’s Resolutions to Live By

Author: Jena Felsheim Filed Under: Communication, Marketing, News, Social Media, Video Tagged: 2018, digital marketing, Email Marketing, online marketing, social media marketing

How Long Should Your Videos Be? [Infographic]

December 28, 2017

How Long Should Your Videos Be? FeaturedImage

We don't need to tell you how important videos are for social media, considering that  85% of the US internet audience watches video online. A few weeks ago we walked you through everything you needed to know to start creating your own videos. Now that you've got a feel for creating online videos, it's time to talk about length.  This infographic … [Read more...] about How Long Should Your Videos Be? [Infographic]

Author: Jena Felsheim Filed Under: News, Video Tagged: digital marketing, facebook video, online marketing, video, youtube

How to Write a Catchy Headline [Infographic]

December 15, 2017

How to Write a Catchy Headline [Infographic]

1...2...3...4...5...6...7...8...9...10...are you still here? Viewers typically leave a website within 10 to 20 seconds. With that kind of time crunch, you need to use every tool at your disposal to ensnare attention and keep your visitors around longer. One way to grab attention is with a snappy headline. Even if you have the most compelling blog … [Read more...] about How to Write a Catchy Headline [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, News, Web Design Tagged: BizzyWeb, Blogging, Content, content marketing, digital marketing, How To, infographic, online marketing

Where to Find Free Images For Blogs and Social Media

December 7, 2017

You've just finished crafting the perfect blog post, but you know that images are key to making your content pop. No problem: just run to Google and find a picture, right? Wrong. Repeat after me: Google images are not free to use. Google images are not free to use.  Many business owners fall into this trap and find themselves at the end of a … [Read more...] about Where to Find Free Images For Blogs and Social Media

Author: Jena Felsheim Filed Under: Blogging, Facebook, LinkedIn, News, Social Media, Twitter Tagged: BizzyWeb, Content, content marketing, digital marketing, legal photos, online marketing, Photography, Social Media

How to Make Videos for Social Media

December 1, 2017

Video on social media was once a novelty, but is now an integral element in most social media platforms. In fact, one-third of all online activity is spent watching video. Between Facebook Live, YouTube and other video platforms a whopping 85% of the US internet audience watches video online. Now is the time to get started with video. Take a few … [Read more...] about How to Make Videos for Social Media

Author: Jena Felsheim Filed Under: Buzz Tips, News, Social Media, Video Tagged: digital marketing, facebook live, How To, online marketing, Social Media, social media marketing, video, youtube

10 GIFs to Get You Through Black Friday

November 22, 2017

10 GIFs to Get You Through Black Friday FeaturedImage

Black Friday is soon upon us. Are you ready? Whether you're shopping for yourself or running a promotion for your business, we all need a bit of a boost. Use these GIFs to help you get through the busiest retail holiday of the year. 1. Gathering all your energy Just keep the coffee coming, thanks. 2. Running through your … [Read more...] about 10 GIFs to Get You Through Black Friday

Author: Jena Felsheim Filed Under: News Tagged: animated GIF, black friday, digital marketing, GIF, holiday, holidays, online marketing

What is a Bounce Rate and What Does it Mean?

November 16, 2017

what is a bounce rate and what does it mean

If you've spent any time at all playing around with Google Analytics, you've probably seen a statistic for "bounce rate." On paper, a bounce rate is simple - it's the percentage of people that leave your website after only viewing one page. In practice, however, it's a little bit more confusing. What's a "good" versus a "bad" bounce rate? When do … [Read more...] about What is a Bounce Rate and What Does it Mean?

Author: Jena Felsheim Filed Under: News, Web Design Tagged: analytics, bounce rate, google, Google Analytics, SEO

How to Create an Email Automation for Small Business Saturday

November 9, 2017

email automation FeaturedImage

Take a deep breath: the holidays are right around the corner. Small Business Saturday is November 25. Are you ready? Small Business Saturday is the perfect venue for driving sales and returning customers, even if you aren't a retail business. We at BizzyWeb are big fans of working smarter, not harder. One of the best, low-effort ways to drum up … [Read more...] about How to Create an Email Automation for Small Business Saturday

Author: Jena Felsheim Filed Under: Buzz Tips, Constant Contact, News Tagged: autoresponder, Constant Contact, Email Marketing, holiday, small business saturday

What’s Your Digital Marketing IQ? [Quiz]

November 3, 2017

digital marketing iq FeaturedImage

Pop quiz time! Do you have your number 2 pencil and eraser on hand?    Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your … [Read more...] about What’s Your Digital Marketing IQ? [Quiz]

Author: Jena Felsheim Filed Under: Advertising, Buzz Tips, Marketing, News, SEO, Social Media Tagged: BizzyWeb, content marketing, digital marketing, Email Marketing, online advertising, online marketing, SEO, social media marketing

Why Your Marketing is Scaring Your Customers

October 27, 2017

why your marketing is scaring your customers

Hey you! Yeah, you! Come here... BOO! Did I scare you? Halloween is right around the corner, and now is the perfect time to scare your customers - as long as you intend to scare them. If your marketing is making them flee in fear, that's probably not the response you're hoping for. There are some common mistakes that business owners make that … [Read more...] about Why Your Marketing is Scaring Your Customers

Author: Jena Felsheim Filed Under: Buzz Tips, Marketing, News, Social Media Tagged: analytics, content marketing, digital marketing, online marketing, personas, reviews

Marketing Lessons From Stephen King’s It

October 20, 2017

marketing lessons from IT - featuredimage

There are many things to be learned from the latest adaptation of Stephen King's It: everyone floats in the sewer, the power of friendship makes anything possible and never, under any circumstances, trust a clown.  It wasn't just an entertaining movie, it was also a massive financial success and full-on cultural phenomenon. There are many ways you … [Read more...] about Marketing Lessons From Stephen King’s It

Author: Jena Felsheim Filed Under: Buzz Tips, Communication, Marketing, News, Social Media Tagged: content marketing, digital marketing, IT, movies, online marketing, personas, pop culture

October 2017 Marketing and Holiday Planning [Infographic]

October 13, 2017

october 1017 marketing and holiday planning - featuredImage

October is finally here. Grab your pumpkin spice lattes, plastic skulls and knee-high boots, it's time to jump into fall marketing. Now is the perfect time to steer your marketing efforts toward the upcoming holidays and end of fiscal years. We love this simple infographic from Constant Contact to help you chart October's peak events and generate … [Read more...] about October 2017 Marketing and Holiday Planning [Infographic]

Author: Jena Felsheim Filed Under: Buzz Tips, Communication, Constant Contact, Marketing, News Tagged: Constant Contact, digital marketing, Email Marketing, infographic, online marketing

The Facebook Mom Problem

October 6, 2017

the facebook mom problem featured image

  If you spend a lot of time on Facebook, you've probably noticed how it feels smaller and smaller. Are you seeing the same 10 posts multiple times a day, and only seeing a few people on your feed? It's not just you: a side effect of Facebook's targeted algorithm is that it narrows your view. This is particularly frustrating for business owners, … [Read more...] about The Facebook Mom Problem

Author: Jena Felsheim Filed Under: Buzz Tips, Facebook, News, Social Media Tagged: facebook, facebook algorithm, Facebook engagement, Social Media

How to Market a “Boring” Business [Infographic]

September 27, 2017

how to market a boring business

Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website … [Read more...] about How to Market a “Boring” Business [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, News, Social Media Tagged: content marketing, digital marketing, online marketing, website content

10 Social Media Fails (And What You Can Learn From Them)

September 15, 2017

10 Social Media Fails FeaturedImage

We all enjoy a good online train wreck. That is - as long as you aren't the one at its center.  Learn by example - these brands paid for their social goofs, so you can avoid them in the future. Pssst: Want to increase your social media results from marketing? Click here! Rhode Iceland Tourism When you think glaciers and volcanoes, does "Rhode … [Read more...] about 10 Social Media Fails (And What You Can Learn From Them)

Author: Jena Felsheim Filed Under: BizzyWeb, Buzz Tips, Facebook, News, Social Media, Twitter Tagged: facebook, Social Media, social media fails, twitter

Google Will Stop Showing Any Website That is Not Secure. Is Yours?

September 15, 2017

Google is like the protective older sibling of the internet. And like any good big bro (or sis) they want to keep you safe. Google announced that they will soon show a "not secure" warning for any site that is not SSL compliant and exclude it from search results. The change will be effective when Google version 62 launches in October. We've talked … [Read more...] about Google Will Stop Showing Any Website That is Not Secure. Is Yours?

Author: Jena Felsheim Filed Under: Buzz Tips, Client Updates, News, Web Design Tagged: google, HTTPS, online security, security, SSL

11 GIFs to Get You Through Friday

September 1, 2017

11 GIFs to Get You Through Friday

Ah, Friday....so close to the weekend, and yet so far. We're all guilty of struggling to stay motivated when the week felt so long and Saturday feels so close.   Never discount the power of a cute kitten GIF. That's why we've rounded up some feel-good images to give you that final push you need to round out the workweek and into Labor Day … [Read more...] about 11 GIFs to Get You Through Friday

Author: Jena Felsheim Filed Under: Buzz Tips, News Tagged: animated GIF, funny, GIF, TGIF

How to Know When It’s Time to Redesign Your Website

August 25, 2017

redesign website FeaturedImage

  If your website was last updated in '97 and features a flashing rainbow background...you probably already know it's time for an upgrade. But often it's not easy to tell when a site needs a simple refresh or a full-scale redesign. Does a website made in 2010 need to be redesigned? What about one made in 2015?    The truth is there is no set … [Read more...] about How to Know When It’s Time to Redesign Your Website

Author: Jena Felsheim Filed Under: Buzz Tips, News, Web Design, WordPress Tagged: Minneapolis Web Design

How to Create Compelling CTAs [Infographic]

August 18, 2017

compelling cta FeaturedImage

Here’s a million-dollar question: how do you get people to do what you want them to? It isn’t enough to just dump words out into the universe and hope that does something. Whether you’re putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action.    What that … [Read more...] about How to Create Compelling CTAs [Infographic]

Author: Jena Felsheim Filed Under: Blogging, Buzz Tips, Marketing, News, Web Design Tagged: call to action, calls-to-action, digital marketing, Minneapolis digital marketing, online marketing

Why Your Website Host Matters [Infographic]

August 3, 2017

Think of the web as one big chain of storage units. Before your website can live online, you have to buy a storage unit to have somewhere to hold it. That's where a website host comes in. A website host is the link that connects your website to the rest of the internet so everyone can see it. Not all hosts offer the exact same services. Use this … [Read more...] about Why Your Website Host Matters [Infographic]

Author: Jena Felsheim Filed Under: Buzz Tips, News, Web Design Tagged: Minneapolis Web Design, web design, website hosting

How to Take Photos for Social Media

July 28, 2017

how to take photos for social media FeaturedImage

Say Cheese! It's true: a picture is worth a thousand words. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it. Taking a good photo is key on social media. Luckily, all you need is your smartphone and … [Read more...] about How to Take Photos for Social Media

Author: Jena Felsheim Filed Under: Buzz Tips, Facebook, LinkedIn, News, PInterest, Social Media, Twitter Tagged: digital marketing, Minneapolis digital marketing, online marketing, Photography, Social Media, social media marketing

What to Look for in a Digital Marketing Agency

July 21, 2017

What to Look for in a Digital Marketing Agency

Trying to find a digital marketing agency is like trying to find a date on Tinder. Everyone desperately putting their best foot forward in glammed-up selfies and glowing bios - but who is actually who they say they are? Ever find "a perfect match" who promises you the first spot on Google and 10+ qualified leads a month...only to be left … [Read more...] about What to Look for in a Digital Marketing Agency

Author: Jena Felsheim Filed Under: News Tagged: digital marketing, digital marketing agency, Minneapolis digital marketing

7 Blog Post Ideas That Will Engage Your Readers Every Time

July 5, 2017

We need to talk about your blog. If you're like most of our customers, your blog sits neglected. Maybe it's a lack of faith in your writing ability, maybe it's not knowing what to write about or simply not knowing how to translate your industry into interesting content. Whatever the reason, it's a constant struggle to keep a blog regularly … [Read more...] about 7 Blog Post Ideas That Will Engage Your Readers Every Time

Author: Jena Felsheim Filed Under: Blogging, Constant Contact, News Tagged: blog, blog content, Blogging, Constant Contact, Content, content creation, Minneapolis digital marketing

How Do I Know if My Social Media is “Worth It”?

June 30, 2017

How Do I Know if My Social Media is Worth It

Social media. You know you should be using it but you may be wondering: what's the point? Many business owners struggle to see the ROI of Social Media, especially when you're not selling a tangible product.   Sprout Social has some actionable tips for calcuating social media ROI. Read the full post on their site, or get the highlights … [Read more...] about How Do I Know if My Social Media is “Worth It”?

Author: Jena Felsheim Filed Under: Facebook, LinkedIn, Marketing, News, PInterest, Social Media, Twitter Tagged: digital marketing, facebook, online marketing, Social Media, Social media advertising, social media marketing, twitter

SEO Truths and Lies

June 16, 2017

seo truths and lies

Does your SEO strategy feel like you're running and running...only to look back and see that you've barely moved? It's no secret that SEO is tricky, but if you're still bogged down in common SEO misconceptions then you're doing more harm than good.  Lie: You Set up SEO Once and Forget About It A common misconception about SEO is that you only … [Read more...] about SEO Truths and Lies

Author: Jena Felsheim Filed Under: BizzyWeb, News, SEO, Web Design Tagged: google, How To, Search Engine Optimization, SEO

4 Lessons on Digital Marketing from Wonder Woman

June 8, 2017

4 Lessons on Digital Marketing from Wonder Woman

In case you've been avoiding all social media, news media and word of mouth: Wonder Woman is currently smashing her way through the box office, with no signs of slowing down. There are a few lessons we can take from the success of everyone's favorite crime-fighting superheroine. Sure, Wonder Woman is generally fighting supervillains and not the … [Read more...] about 4 Lessons on Digital Marketing from Wonder Woman

Author: Jena Felsheim Filed Under: BizzyWeb, Buzz Tips, Communication, Marketing, News, Social Media Tagged: digital marketing, Minneapolis digital marketing, Minneapolis online marketing, online marketing, wonder woman

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