BizzyWeb | Minneapolis Web Design & Digital Marketing
Wahoo! We all made it! 2018 Is finally here. Do you have your New Year's Resolutions picked out? Now's the perfect time to set some actionable goals for your business. Today we'll give you some easy-to-follow Digital Marketing New Year's Resolutions that will help guide your marketing and improve your ROI. 1. Evaluate Your Current Strategy You
Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these trends to get an edge on your competition? Trends to Watch
![What’s Your Digital Marketing IQ? [Quiz]](https://staging.bizzyweb.com/wp-content/uploads/2017/11/digital-marketing-iq-FeaturedImage.jpg)
Pop quiz time! Do you have your number 2 pencil and eraser on hand? Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your
Hey you! Yeah, you! Come here... BOO! Did I scare you? Halloween is right around the corner, and now is the perfect time to scare your customers - as long as you intend to scare them. If your marketing is making them flee in fear, that's probably not the response you're hoping for. There are some common mistakes that business owners make that
There are many things to be learned from the latest adaptation of Stephen King's It: everyone floats in the sewer, the power of friendship makes anything possible and never, under any circumstances, trust a clown. It wasn't just an entertaining movie, it was also a massive financial success and full-on cultural phenomenon. There are many ways you
![October 2017 Marketing and Holiday Planning [Infographic]](https://staging.bizzyweb.com/wp-content/uploads/2017/10/october-1017-marketing-and-holiday-planning-featuredImage.jpg)
October is finally here. Grab your pumpkin spice lattes, plastic skulls and knee-high boots, it's time to jump into fall marketing. Now is the perfect time to steer your marketing efforts toward the upcoming holidays and end of fiscal years. We love this simple infographic from Constant Contact to help you chart October's peak events and generate
![How to Create Compelling CTAs [Infographic]](https://staging.bizzyweb.com/wp-content/uploads/2017/08/compelling-cta-FeaturedImage.jpg)
Here’s a million-dollar question: how do you get people to do what you want them to? It isn’t enough to just dump words out into the universe and hope that does something. Whether you’re putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action. What that
Fun fact: nobody likes writing. Not even writers. Writing is summoning an ocean of unending creative motivation. More often than not, you reach for the ocean and find a muddy puddle. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog post when the motivation simply
Social media. You know you should be using it but you may be wondering: what's the point? Many business owners struggle to see the ROI of Social Media, especially when you're not selling a tangible product. Sprout Social has some actionable tips for calcuating social media ROI. Read the full post on their site, or get the highlights
In case you've been avoiding all social media, news media and word of mouth: Wonder Woman is currently smashing her way through the box office, with no signs of slowing down. There are a few lessons we can take from the success of everyone's favorite crime-fighting superheroine. Sure, Wonder Woman is generally fighting supervillains and not the
Facebook check. 1-2-1-2. Is this thing even on? Don't worry, you're plugged in - it's Facebook, not you. If you've spent any time on your Facebook Business page, you've shared the frustration of feeling like no one can hear you. Unfortunately, it's true - your posts aren't reaching your entire audience. Why Aren't I Reaching People on
Do you ever feel like you and your customers are speaking two different languages? You send out an email about a program or a sale that explains it in detail, only to get emails and calls in response asking about the program or sale. What gives? Can't people just read the email? Actually...they might not. Your emails should be built with your
May the 4th be with you. And also with your marketing. The Force is good for more than just flashy battles - you can use your Jedi training to master your online marketing strategy as well. Come along, my Padawan reader as we delve into the world of online marketing. Resist the Dark Side Like the Force, the dark side of online marketing is
![How to Use Email to Boost Your Real Estate Sales [Infographic]](https://staging.bizzyweb.com/wp-content/uploads/2017/04/How-to-Use-Email-to-Boost-Your-Real-Estate-Sales-FeaturedImage.jpg)
Trying to go from "for sale" to "sold?" If your emails are falling flat, it's time to shake up your email marketing strategy to land more sales. This infographic from Constant Contact shows the three essential emails for any realtor: 1. Send Out Homeowner Tips To position your business as a credible authority, focus on homeowner tips that
![How Do I Know if My Online Marketing is Working? [Quiz]](https://staging.bizzyweb.com/wp-content/uploads/2017/03/How-do-I-Know-if-My-Online-Marketing-is-Working-FeaturedImage.jpg)
One of the biggest challenges when it comes to online marketing is attaching a clear ROI to your efforts. Many business owners struggle with knowing that they need to market, but being afraid of just tossing money down the drain. If you're already marketing but feeling like you're just treading water, there are a few questions you should ask
Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful emails to see how they're built. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry
![4 Email Content Ideas for Health Professionals [Infographic]](https://staging.bizzyweb.com/wp-content/uploads/2017/01/4-Email-Content-Ideas-for-Health-Professionals-FeaturedImage.jpg)
As anyone in the healthcare industry can confirm: there just aren't enough hours in the day. And as a health professional, your first priority is your patients or clients. You probably know that you should be marketing...but you just don't have the time. Lucky for you, there is a way to do both. Emails aren't just useful for sending out
I'm going to be blunt: if you're still thinking of your potential customer pool as "anyone who needs my product/service," you need to stop. If pure need was all the drove purchasing decisions, we wouldn't have the variety of products we do on the market. Think about the divide between Coke and Pepsi, and how passionately customers advocate for
You can't afford to ignore online reviews - your customers sure don't. 88% of consumers read reviews to determine the quality of a local business. Before ever picking up the phone, your customers will be searching for your online reviews. If you don't have any, they may not buy. But getting online reviews is a struggle many business owners face.
Between TV, email and social media, we're all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic. Stories unite us. They define us. There's a reason why stories like
Here's a million-dollar question: how do you get people to do what you want them to? It isn't enough to just dump words out into the universe and hope that does something. Whether you're putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action. What that
Let's face it: we can't all be the cool kids. You know the type: those renegade, cutting-edge startups that shake the status quo. Some of us have to be the doers - the invisible forces that keep the world turning. Sometimes our product isn't sexy and our services are, well, kind of boring. At least when it comes to social media, blogs and website
You can't deny it any longer: it's now officially Pumpkin Spice season. The plastic bats are coming out of hibernation, skeletons are gracing storefront windows and you can't walk three feet without seeing orange. Now's the time to dust off your strategy and start gearing up for Holiday 2016. Even if you're not selling a tangible product, you can
Do you want more time in your day? Of course you do. While you're busy juggling all your obligations, it's easy to overlook marketing. Email marketing is one of the easiest and least expensive ways to connect with your audience...but who has the time? That's where email marketing automation comes in. Set it once, then walk away.You don't have time
by Constant Contact Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or Facebook, Twitter or Google, there were coupons in the local paper, annual sales at the local retail store, and news of special
Projecting a great image to your customers is one of the easiest and most cost-effective ways to grow your business. If you use the right tools, you will present your company as a trusted resource and professional solution provider. It can seem daunting to create a professional-looking website, get your social media set up and generating leads, and
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