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How to Do a Digital Marketing Content Audit [Free Template]

How to Do a Digital Marketing Content Audit [Free Template]

Content is the core of everything online - it's what we read, view or watch. Content is also critical for digital marketing, inbound marketing and web design.  However, creating a content strategy is also daunting. A great place to start is with a content audit. Access Now: Content Tracker [Free Template] Why is Content Important? SEO (search

Apr 9, 2021

Posted In: Communication, Inbound Marketing, Marketing, News, Web Design

Should You Hire a FTE or a Digital Marketing Agency?

Should You Hire a FTE or a Digital Marketing Agency?

When it comes to digital marketing, one of the first questions any organization has to ask themselves is whether or not to handle it in-house or outsource. There are pros and cons to both approaches, and it can be hard to know which is the right way to go. This blog will highlight some of the pros and cons of hiring a full-time employee (FTE) or a

Apr 2, 2021

Posted In: Communication, Marketing, News

How to Run a Successful Ad Campaign for Digital Marketing

How to Run a Successful Ad Campaign for Digital Marketing

Great online advertising drives leads and allows you to reach all your goals. Ads are a good tool for building short term traffic, getting the word out on events, sales and promos...but they also come with a price tag. How to run a successful ad campaign and balance your spending budget with ROI is a challenging task. Use these tips to run a

Mar 26, 2021

Posted In: Marketing, News

How to Write Epic Content

How to Write Epic Content

We’re all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic.  Stories unite us. They define us. There’s a reason why stories like the Iliad and Paradise Lost are still

Mar 19, 2021

Posted In: BizzyWeb, Blogging, Buzz Tips, Communication, Facebook, LinkedIn, Marketing, News, Public Relations, Social Media, Web Design

How Google My Business Affects SEO and Digital Marketing

How Google My Business Affects SEO and Digital Marketing

Google My Business is one way to get your business seen online. It's a free tool that can give your customers fast answers to the most common questions, enriching their experience before they ever visit your site or connect. It is an important feature for local search and often your opportunity to make a good first impression on the search engine

Mar 12, 2021

Posted In: Google, News, SEO

What is Google My Business?

What is Google My Business?

How do customers find you online? For most, it starts with a search in Google. For that reason, it’s critical to ensure that your information in Google is up-to-date and accurate. One of the best ways to do this is by using Google My Business. What Is Google My Business? If you’ve spent any time online, you’ve probably stumbled across Google My

Mar 5, 2021

Posted In: Buzz Tips, Marketing, News, Social Media

Do Blog Comments Help SEO and Digital Marketing?

Do Blog Comments Help SEO and Digital Marketing?

I was going to start out this blog post with a question, and then I realized it's ironic of me to ask our audience a question when we have comments disabled on our blog. But why do we disable comments when other blogs enable them? The debate of enabling/disabling comments is one that perpetually plagues the digital marketing world. Some

Feb 26, 2021

Posted In: Marketing, News, SEO

The Beginner’s Guide to Inbound Marketing for Manufacturers

The Beginner’s Guide to Inbound Marketing for Manufacturers

Many manufacturing companies struggle with digital marketing. It's difficult to draw in business when you're not selling a product someone can buy directly from your website and when your sales process is long. Additionally, it can be hard to stand out among the crowd when all your competitors are doing the same thing. For manufacturers, inbound

Feb 19, 2021

Posted In: Inbound Marketing, News

How to Tell if Your Social Media Marketing is Working

How to Tell if Your Social Media Marketing is Working

We know that you may be struggling with justifying all the time and money spent on social media marketing when...to be blunt, it's hard to attach a direct sale to your efforts. Our clients often ask us how to tell if their social media marketing is really working, or if it's just a big waste of time. Luckily, you can attach a Return on Investment

Feb 15, 2021

Posted In: News, Social Media

5 Easy Inbound Marketing Ideas

5 Easy Inbound Marketing Ideas

Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are 5 easy

Feb 12, 2021

Posted In: Buzz Tips, Inbound Marketing, News

The Anatomy of a Successful Social Media Post

The Anatomy of a Successful Social Media Post

What makes a good social media post? Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining "successful" as any of the following: Reached at least 20% of followers Received 5% engagement compared to total number of people reached Received comments and/or shares These

Feb 10, 2021

Posted In: BizzyWeb, Buzz Tips, Facebook, LinkedIn, News, PInterest, Social Media, Twitter

5 Blog Content Writing Hacks for Digital Marketing

5 Blog Content Writing Hacks for Digital Marketing

Fun fact: nobody likes writing- not even writers. Writing can be creatively rewarding, but it can also be a constant struggle of trying to produce consistent, quality content for your digital marketing strategies. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog

Feb 5, 2021

Posted In: Blogging, Buzz Tips, Communication, Marketing, News

The Anatomy of a Successful Email

The Anatomy of a Successful Email

What makes an email "successful?" What gets your audience to take action? What gets them to click? What creates an impression in their mind? That's what we'll look at in this blog. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry averages The main

Feb 3, 2021

Posted In: BizzyWeb, Buzz Tips, Constant Contact, Marketing, News

How to Update Your Google My Business Listing

How to Update Your Google My Business Listing

If there's one topic we get the most questions about from our clients, it's definitely Google My Business. And understandably! Google My Business is notoriously confusing and hard to use (sorry Google!). You might not even know what Google My Business is, but you've definitely seen it action: A Google My Business listing helps you show up in

Feb 1, 2021

Posted In: BizzyWeb, Buzz Tips, Google+, News

How to Automate Your Social Media

How to Automate Your Social Media

Social media marketing is a critical part of every digital marketing strategy. Unfortunately, it's also a time-consuming one. Social media is often an area of marketing that gets left by the wayside when business is busy. One way you can prevent your social media activity from grinding to a halt is by setting up social media automation. These

Jan 29, 2021

Posted In: Marketing, News, Social Media

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our

Jan 22, 2021

Posted In: Buzz Tips, Hubspot, Marketing, News

What is Negative SEO? (And How Defend Against It)

What is Negative SEO? (And How Defend Against It)

With fame comes jealousy, and that's true even on Google. Ranking on search engines is such a competitive game that some will go to drastic lengths to achieve it. While most companies are content to compete with each other above board, inevitably some will stoop to scammy and slimy tactics to get ahead. Negative SEO (search engine optimization) is

Jan 15, 2021

Posted In: News, SEO

What are SERP Features? And Why Do They Matter?

What are SERP Features? And Why Do They Matter?

Getting found on Google is important. But getting clicks from Google is critical. Showing up on page one search results is the ultimate goal for any business. However, once you've made it to page one, how do you get people to actually click on your search result? After all, people click on more than only the very first listing on Google. So what

Jan 8, 2021

Posted In: Buzz Tips, Google, Marketing, News

The Best Growth Hacks for 2021

The Best Growth Hacks for 2021

You can hack a phone, you can hack a website, you can even hack a planet... But what about hacking growth? Growth hacking has become a buzzword in entrepreneurial circles. But what does it mean exactly? And how do you go about doing it? This article will explain the fundamentals of growth hacking, how to get started and tactics you can use to hack

Dec 29, 2020

Posted In: Inbound Marketing, Marketing, News

What’s the Difference Between Digital Marketing and Inbound Marketing?

What’s the Difference Between Digital Marketing and Inbound Marketing?

  Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social

Dec 22, 2020

Posted In: Buzz Tips, Inbound Marketing, Marketing, News

How to Clap Back at Trolls (Without Losing Customers)

How to Clap Back at Trolls (Without Losing Customers)

Two things online are certain: cat pictures will always get shares and trolls are gonna troll. There are many business that have taken a massive hit after a troll encounter - sometimes because the business owner responds so poorly it goes viral. The Internet has created a new psychology called the Online Disinhibition Effect, which is the loosening

Dec 18, 2020

Posted In: Marketing, News, Public Relations

What Are Inbound Marketing Tactics?

What Are Inbound Marketing Tactics?

If you want to ramp up your online leads, you need to try inbound marketing. This wholistic approach to digital marketing drives more leads and creates cheerleader customers that will champion your business. But how does inbound marketing work? And what tactics do you use to get started? What is Inbound Marketing? Inbound marketing

Dec 11, 2020

Posted In: Inbound Marketing, News

How to Create SEO Content

How to Create SEO Content

"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google

Dec 4, 2020

Posted In: Marketing, News, SEO

Busting Video Marketing Myths

Busting Video Marketing Myths

Video has exploded in popularity in recent years, but some businesses still avoid video because of outdated myths. Some think video is just too expensive while others think it doesn't offer much value. The truth is that 88% of video marketers reported that video gives them a positive ROI. If you haven't seriously considered video marketing, now is

Nov 27, 2020

Posted In: News, Social Media, Video

17 Funny Out-of-Office Emails for the Holidays

17 Funny Out-of-Office Emails for the Holidays

Note: This blog was originally published 12/24/2015, updated 11/18/2020. As 2020 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way, BizzyWeb

Nov 18, 2020

Posted In: BizzyWeb, Buzz Tips, Constant Contact, News

How to Write Content (When You Hate Writing)

How to Write Content (When You Hate Writing)

I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok.

Nov 13, 2020

Posted In: Blogging, Buzz Tips, Facebook, Growth-Driven Web Design, Marketing, News

How to Get More Engagement on LinkedIn

How to Get More Engagement on LinkedIn

LinkedIn is an unusual social media network. Content that goes viral on Facebook or Twitter may fizzle on LinkedIn. As the preferred place for business and networking online, LinkedIn has its own culture and own guidelines for what performs best. If you're looking to increase your engagement on LinkedIn, try these 5 tips to inspire more

Nov 6, 2020

Posted In: LinkedIn, Marketing, News, Social Media

Why You Should Automate Your Inbound Marketing

Why You Should Automate Your Inbound Marketing

What would you do if you had more time in your day? If you're wasting time manually chasing down leads, it's time to free up more time for yourself by automating your inbound marketing. Below are just some of the reasons why automating your marketing is a benefit. 1. Efficiency One of the key benefits of automation is how much time it frees up for

Oct 30, 2020

Posted In: Hubspot, Inbound Marketing, News

Tips for Creating an Online Ad Bidding Strategy

Tips for Creating an Online Ad Bidding Strategy

Learning how to create and bid for ads online is a daunting process - which is why so many business owners rely on marketing companies to create their online ads for them. But it's also useful to peek behind the curtain and understand how to create an online ad bidding strategy. Today we'll cover the two most popular online ad platforms - Facebook

Oct 23, 2020

Posted In: Advertising, Facebook, Google, Marketing, News

How to (Legally) Find and Use Images on Social Media

How to (Legally) Find and Use Images on Social Media

Many business owners mistakingly think that they can use any photos they find online - after all, Google is free so shouldn't any photo on Google be free? Using photos that you don't have the rights to opens you up to copyright violation, which comes with a hefty legal fee. A picture is worth a thousand words, but is it worth $30,000 - $150,000 in

Oct 16, 2020

Posted In: News, Social Media

How Important are Page One Search Results?

How Important are Page One Search Results?

We've all heard it before - ranking on page one of Google is the most important. But how true is that statement? And why is page one so critical? How Important is Page One? Telenicks conducted a survey to see how users search online. They found that only 6.6% of users are willing to go to the second page (or beyond on a Google search). They also

Oct 9, 2020

Posted In: News, SEO

10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design

10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design

Online, your website must stay current to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks. What is Growth-Driven Web Design? Growth-Driven Web Design

Oct 2, 2020

Posted In: Buzz Tips, Growth-Driven Web Design, News, Web Design, WordPress

How to Write an Effective LinkedIn Bio

How to Write an Effective LinkedIn Bio

We all dread the necessary-but-boring tasks. Mowing the lawn, waiting in line at the DMV...writing your LinkedIn Bio. You know you should write it, but it's so easy to just copy and paste your resume. I see your fingers hovering over Ctrl + C. Before you settle on "good enough," try these LinkedIn bio writing tips. The beauty of a

Sep 25, 2020

Posted In: Buzz Tips, LinkedIn, News, Social Media

How to Generate and Automate Leads with Inbound Marketing

How to Generate and Automate Leads with Inbound Marketing

Generating leads and engaging with customers requires a bit of a time commitment. However, there are ways to streamline your leads and automated your follow-up. Read on to learn about how to generate and automate leads in your inbound marketing campaign. What is Inbound Marketing? Inbound marketing is customer-oriented and

Sep 18, 2020

Posted In: Inbound Marketing, Marketing, News

Why Growth-Driven Web Design Can Improve Your Sales Process

Why Growth-Driven Web Design Can Improve Your Sales Process

Your website should be your best salesperson, but is that true for your current website? If your website isn't bringing you consistent quality leads, it's time to try a new approach. Growth-Driven Web Design can improve your sales process by increasing the number of leads from your site and streamlining how leads are transferred from your website

Sep 11, 2020

Posted In: Buzz Tips, Growth-Driven Web Design, News, Web Design

What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

Conversions - can't live with them, can't live without them. Conversions are form fills, phone calls, product purchases - any tangible action someone takes on your website that sets them on the path of becoming a customer. However, conversions are also a tricky beast to master. This is where conversion rate optimization comes into play. What is a

Sep 4, 2020

Posted In: Growth-Driven Web Design, Marketing, News, Web Design

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