BizzyWeb | Minneapolis Web Design & Digital Marketing
You may be setting your website up for failure without even knowing it. Many business owners make these common mistakes with their website that kills their conversions and success. Are you guilty of some of these website blunders? 7 Horrible Mistakes You're Making with Your Website 1. Your website loads too slowly Visitors are only willing to
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't
The ultimate goal of almost every website is to get people to do something. Whether you want them to buy a product, fill out a form or pick up the phone, getting them to take that action can prove a massive challenge. It's even more challenging when your site isn't set up to generate leads. If you're not getting the leads you want out of your
Quick - you only have a few seconds to capture your readers' attention! One of the first things readers ever see is your headline. It can make or break their decision to read your blog. Avoid humdrum headlines by following these tips for creating captivating headlines that command attention. Must-Follow Headline Guidelines Before we get into some
Running an inbound marketing campaign is a daunting task: trying to get your boss to buy in is another. Inbound marketing campaigns have the potential to be incredibly rewarding, but it can be tricky to convince a numbers-minded boss that it's worth the effort. One way to argue your case is being able to track a specific return-on-investment
SEO is a complex, extensive and tricky process. Experts constantly have to stay on top of the latest research to successfully rank online. As of 2021, there are a few core rules to follow for SEO to give your website the best chance at ranking online. Give these 12 tips a try and give your website a boost in traffic. 1. Understand Search
![Grade Your Digital Marketing [Free Quiz]](https://staging.bizzyweb.com/wp-content/uploads/2021/05/Grade_470x288.png)
Digital marketing doesn't come easy. It takes a lot of time to research, develop and build. When you don't see tangible results coming from all that work, it's demoralizing enough to give up on it altogether. It's a cliche but it's true: successful digital marketing is about working smarter, not harder. If you're spinning the wheel in the wrong
Google's knowledge panel - aka the block that appears in the right of some search results - has become more and more common in search queries. Many businesses view it as a status symbol of sorts - a stamp of prestige and recognition. But what is a knowledge panel, why does it matter and how do you get one? What is a Knowledge Panel? A knowledge
Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing strategy
We know that you may be struggling with justifying all the time and money spent on social media marketing when...to be blunt...it's hard to attach a direct sale to your efforts. Our clients often ask us how to tell if their social media marketing is really working, or if it's just a big waste of time. Luckily, you can attach a Return on Investment
![How to Do a Digital Marketing Content Audit [Free Template]](https://staging.bizzyweb.com/wp-content/uploads/2021/03/Audit_470x288.png)
Content is the core of everything online - it's what we read, view or watch. Content is also critical for digital marketing, inbound marketing and web design. However, creating a content strategy is also daunting. A great place to start is with a content audit. Access Now: Content Tracker [Free Template] Why is Content Important? SEO (search
When it comes to digital marketing, one of the first questions any organization has to ask themselves is whether or not to handle it in-house or outsource. There are pros and cons to both approaches, and it can be hard to know which is the right way to go. This blog will highlight some of the pros and cons of hiring a full-time employee (FTE) or a
Great online advertising drives leads and allows you to reach all your goals. Ads are a good tool for building short term traffic, getting the word out on events, sales and promos...but they also come with a price tag. How to run a successful ad campaign and balance your spending budget with ROI is a challenging task. Use these tips to run a
We’re all bombarded with so many words a day that they all blur together into a shapeless mush. It takes some truly special content to stand out from the rest. How can you make your online marketing efforts reach the most people? Make it epic. Stories unite us. They define us. There’s a reason why stories like the Iliad and Paradise Lost are still
Google My Business is one way to get your business seen online. It's a free tool that can give your customers fast answers to the most common questions, enriching their experience before they ever visit your site or connect. It is an important feature for local search and often your opportunity to make a good first impression on the search engine
How do customers find you online? For most, it starts with a search in Google. For that reason, it’s critical to ensure that your information in Google is up-to-date and accurate. One of the best ways to do this is by using Google My Business. What Is Google My Business? If you’ve spent any time online, you’ve probably stumbled across Google My
I was going to start out this blog post with a question, and then I realized it's ironic of me to ask our audience a question when we have comments disabled on our blog. But why do we disable comments when other blogs enable them? The debate of enabling/disabling comments is one that perpetually plagues the digital marketing world. Some
Many manufacturing companies struggle with digital marketing. It's difficult to draw in business when you're not selling a product someone can buy directly from your website and when your sales process is long. Additionally, it can be hard to stand out among the crowd when all your competitors are doing the same thing. For manufacturers, inbound
Once you've decided to take the plunge into inbound marketing, you have to face your toughest question - what will your content offerings be? The cornerstone of inbound marketing is offering valuable content your audience wants to engage with. Creating that content is a challenge, especially for first-time inbound marketers. Below are 5 easy
What makes a good social media post? Today we're slicing open some successful social media posts to see how they're built. For our purposes today, I'm defining "successful" as any of the following: Reached at least 20% of followers Received 5% engagement compared to total number of people reached Received comments and/or shares These
Fun fact: nobody likes writing- not even writers. Writing can be creatively rewarding, but it can also be a constant struggle of trying to produce consistent, quality content for your digital marketing strategies. But the good news is that you can fake it till you make it. Here are 5 content writing hacks that will guide you how to write a blog
What makes an email "successful?" What gets your audience to take action? What gets them to click? What creates an impression in their mind? That's what we'll look at in this blog. For our purposes today, I'm defining "successful" as achieving one of the below: Open Rate above industry averages Click Rate above industry averages The main
If there's one topic we get the most questions about from our clients, it's definitely Google My Business. And understandably! Google My Business is notoriously confusing and hard to use (sorry Google!). You might not even know what Google My Business is, but you've definitely seen it action: A Google My Business listing helps you show up in
Social media marketing is a critical part of every digital marketing strategy. Unfortunately, it's also a time-consuming one. Social media is often an area of marketing that gets left by the wayside when business is busy. One way you can prevent your social media activity from grinding to a halt is by setting up social media automation. These
For years, the sales process through digital marketing has been viewed as a funnel. You start broad, with ads and blogs and emails that target a wide array of people, and slowly narrow in on your buyer through a series of content and in-person follow-ups. Here at BizzyWeb, we've dutifully followed the funnel approach and mindset. Recently, our
With fame comes jealousy, and that's true even on Google. Ranking on search engines is such a competitive game that some will go to drastic lengths to achieve it. While most companies are content to compete with each other above board, inevitably some will stoop to scammy and slimy tactics to get ahead. Negative SEO (search engine optimization) is
Getting found on Google is important. But getting clicks from Google is critical. Showing up on page one search results is the ultimate goal for any business. However, once you've made it to page one, how do you get people to actually click on your search result? After all, people click on more than only the very first listing on Google. So what
You can hack a phone, you can hack a website, you can even hack a planet... But what about hacking growth? Growth hacking has become a buzzword in entrepreneurial circles. But what does it mean exactly? And how do you go about doing it? This article will explain the fundamentals of growth hacking, how to get started and tactics you can use to hack
Digital marketing and inbound marketing are frequently mentioned online - but what do they actually mean? And what's the difference between the two? What is Digital Marketing? Digital marketing is a broad term for any marketing done online. This includes search engine optimization (SEO), content marketing, pay-per-click advertising (PPC), social
Two things online are certain: cat pictures will always get shares and trolls are gonna troll. There are many business that have taken a massive hit after a troll encounter - sometimes because the business owner responds so poorly it goes viral. The Internet has created a new psychology called the Online Disinhibition Effect, which is the loosening
If you want to ramp up your online leads, you need to try inbound marketing. This wholistic approach to digital marketing drives more leads and creates cheerleader customers that will champion your business. But how does inbound marketing work? And what tactics do you use to get started? What is Inbound Marketing? Inbound marketing
"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google
Video has exploded in popularity in recent years, but some businesses still avoid video because of outdated myths. Some think video is just too expensive while others think it doesn't offer much value. The truth is that 88% of video marketers reported that video gives them a positive ROI. If you haven't seriously considered video marketing, now is
Note: This blog was originally published 12/24/2015, updated 11/18/2020. As 2020 winds down, lots of people (us included) will be out of the office celebrating the holidays with family and friends. Here are some really funny, clever and snarky out-of-office messages sent this year, courtesy of HubSpot Blogs (full article here). By the way, BizzyWeb
I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok.
LinkedIn is an unusual social media network. Content that goes viral on Facebook or Twitter may fizzle on LinkedIn. As the preferred place for business and networking online, LinkedIn has its own culture and own guidelines for what performs best. If you're looking to increase your engagement on LinkedIn, try these 5 tips to inspire more
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