BizzyWeb | Minneapolis Web Design & Digital Marketing
LinkedIn has grown beyond just "Facebook for business" to a powerhouse social media network in their own right. From 2020 to 2021, LinkedIn's global audience grew from 675 million to a whopping 738 million (source: FinancesOnline) - and this number will only continue to grow. Keeping both your LinkedIn profile and business page optimized will
Google Analytics is a fantastic tool for seeing real-time how users are engaging with your website. It's also a dense, overwhelming web of information. With all that raw data at your fingertips, it's hard to know what's most important to keep track of. If you're digging into Google Analytics, you don't need to pay attention to every single number
Temptation comes in many forms. Sometimes it's a double chocolate brownie, sometimes it's an extra pair of boots just in case you get tired of the other 12 you own, and sometimes it's a "list of pre-screened emails and phone numbers of certified leads!" Buying an email list sure is tempting - who wants to pass up potential clients, right at your
Are your emails actually getting read, or are they just falling into a void along with the hundreds of other emails your readers receive every single day? While you can't force every single reader to read every single email, there are a few very simple tactics you can follow to give your emails the best possible chance at getting read. Create a
Is your site performing how it should? Are you getting the amount of leads you want from it? Are you showing up when people are searching for your industry? If the answer to any of the above is "no" or "not sure," now is the right time for you to do a website audit. What is a Website Audit? A website audit is the process of looking at every page
Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Today we'll go over what you need to know to get started. What is Inbound Marketing? Inbound marketing focuses on creating relevant
The new Apple iOS 15 update has changed the world of email marketing. With this update, Apple is increasing privacy among users. This has many marketers and business owners confused, scared, and scrambling for answers. First: take a deep breath. These changes aren't going to kill your email marketing. They will impact how you collect data, but
Selling is as much an exercise in marketing as it is in psychology. Buyers all crave different things, even if they all have the same basic need that drives them to your business. Understanding what brings them to your doorstep (or what turns them away) is vital for creating a high-performing website. Not all websites will have the same buyers.
Listen to the Article Inadequate customer service is one of the top reasons why good clients leave a business. A study from PWC found that a whopping 32% of customers would stop doing business with a brand they loved after just one bad experience. Even if your customer service representatives are phenomenal and clients are satisfied after
Listen to Article Ever feel like you're just shouting into a void? That no matter how amazingly beautiful your emails are, no matter how Earth-shattering the subject matter, it doesn't even matter because barely anyone is opening them? Don't lose hope! The bad news is that people aren't opening your emails. The good news is that you can fix
Most business have a LinkedIn page, but many businesses don't actually use LinkedIn. Simply having a page and waiting for leads to come find you won't yield desirable results. Instead, you need to make sure your LinkedIn strategy is designed to help drive leads to you. There are a few things any business can do to increase their number of leads on
Gather round, I have a terrifying tale. And every last word is true. There was once a website...a seemingly normal website. But underneath the surface, dark forces were at work. Visitors would come, but they wouldn't stay. The contact form was so unused it gathered dust. No one could find it on Google. Business began to dry up. Sound
![How to SEO a Page in Less Than 10 Minutes [Free Checklist]](https://staging.bizzyweb.com/wp-content/uploads/2021/08/10-Min-SEO-470x288-1.png)
Having a fantastic website is great - but if no one can find it, then it's not going to bring you the leads you want. The process of getting found on search engines is SEO, or search engine optimization. It's a way of structuring your site and content so that search engines can best read it and rank it. Access Now: On-Page SEO Checklist [SEO
![How to Create a Customer Journey Map [Free Template]](https://staging.bizzyweb.com/wp-content/uploads/2021/08/Customer-Journey-Map-470x288-1.png)
Finding your perfect customer is crucial to your marketing and website. But how do you find them? The answer is by mapping out your customer journey. This is the path that your ideal customer takes from lead all the way to sale. This allows you to know exactly where your customer is searching online and how to create content to answer their
Listen to Article Your website is the most important online sales tool you have - unfortunately, it's often also the most neglected. If you aren't seeing online leads like you'd hoped, it's time to re-evaluate. Your website might be showing your signs that it needs help, without you even realizing. These five errors are the most common reasons
Listen to Article Getting more leads is usually the goal of any marketing program, but how to get those leads is the million dollar question. A highly effective approach is to combine inbound marketing and pay-per-click advertising (PPC) to get the maximum amount of high-quality leads. What is Inbound Marketing? Inbound
Listen to Article Not every website is the same, but every good website has a few things in common. No matter what your business or what your website looks like, every website needs these 10 things in order to be successful. 1. Consistent Structure There are a few places where you can let your originality shine through, but your site's
Listen to article Moving requires careful planning, a lot of coordination and a tremendous amount of heavy lifting - this is true whether you're moving to a new home or moving your website to a new platform. If you're considering making the switch from WordPress to HubSpot, you might be concerned that the migration will harm your SEO.
Your website must stay current to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks by providing changes throughout the year instead of in one
How do you find what you're looking for online? Would you type into Google: "floral plants with petals for purchase" or "florists near me?" Language is important. With our florist example, the "right" language is obvious, but more often than not it isn't that clear cut. The closer you are to a business, the harder it is to look at it from an
Google recently made waves when they announced that the new Google Analytics, among another changes, will no longer report on bounce rates. The announcement sparked a fierce debate in the online marketing community: to count a bounce, or not to count a bounce? As bounce rate is one of the metrics we report on at BizzyWeb, we wanted to break
If you've spent any time online looking into marketing tools, you've probably seen HubSpot come up in search results and blogs. They bill themselves as an all-in-one marketing tool, but what is HubSpot exactly? And is it worth the money? Today we're going to break down what HubSpot is, what tools it provides and how it can grow your business. Full
As technology has evolved, the power of search has gone mobile. Today, users can tap into Google and other search engines from their phone - and now without having to physically tap in. Voice search has become huge on both smartphones and smart speakers like Google Home, Amazon Echo and Apple HomePod. Increasingly, website searchers are
Your website is the first impression many people have of your business, so it's important to ensure that it's a good one. Choosing the right content management system (CMS) is a crucial step when building your website. There's no shortage of options available, but we'll be taking a look at HubSpot's Content Management System (CMS) and why it
You may be setting your website up for failure without even knowing it. Many business owners make these common mistakes with their website that kills their conversions and success. Are you guilty of some of these website blunders? 7 Horrible Mistakes You're Making with Your Website 1. Your website loads too slowly Visitors are only willing to
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't
The ultimate goal of almost every website is to get people to do something. Whether you want them to buy a product, fill out a form or pick up the phone, getting them to take that action can prove a massive challenge. It's even more challenging when your site isn't set up to generate leads. If you're not getting the leads you want out of your
Quick - you only have a few seconds to capture your readers' attention! One of the first things readers ever see is your headline. It can make or break their decision to read your blog. Avoid humdrum headlines by following these tips for creating captivating headlines that command attention. Must-Follow Headline Guidelines Before we get into some
Running an inbound marketing campaign is a daunting task: trying to get your boss to buy in is another. Inbound marketing campaigns have the potential to be incredibly rewarding, but it can be tricky to convince a numbers-minded boss that it's worth the effort. One way to argue your case is being able to track a specific return-on-investment
SEO is a complex, extensive and tricky process. Experts constantly have to stay on top of the latest research to successfully rank online. As of 2021, there are a few core rules to follow for SEO to give your website the best chance at ranking online. Give these 12 tips a try and give your website a boost in traffic. 1. Understand Search
![Grade Your Digital Marketing [Free Quiz]](https://staging.bizzyweb.com/wp-content/uploads/2021/05/Grade_470x288.png)
Digital marketing doesn't come easy. It takes a lot of time to research, develop and build. When you don't see tangible results coming from all that work, it's demoralizing enough to give up on it altogether. It's a cliche but it's true: successful digital marketing is about working smarter, not harder. If you're spinning the wheel in the wrong
Google's knowledge panel - aka the block that appears in the right of some search results - has become more and more common in search queries. Many businesses view it as a status symbol of sorts - a stamp of prestige and recognition. But what is a knowledge panel, why does it matter and how do you get one? What is a Knowledge Panel? A knowledge
Listen to the Article Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to
We know that you may be struggling with justifying all the time and money spent on social media marketing when...to be blunt...it's hard to attach a direct sale to your efforts. Our clients often ask us how to tell if their social media marketing is really working, or if it's just a big waste of time. Luckily, you can attach a Return on Investment
![How to Do a Digital Marketing Content Audit [Free Template]](https://staging.bizzyweb.com/wp-content/uploads/2021/03/Audit_470x288.png)
Content is the core of everything online - it's what we read, view or watch. Content is also critical for digital marketing, inbound marketing and web design. However, creating a content strategy is also daunting. A great place to start is with a content audit. Access Now: Content Tracker [Free Template] Why is Content Important? SEO (search
Get Started
Support
Call us
Email Us