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BizzyWeb | Minneapolis Web Design & Digital Marketing

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Web Design

What is Negative SEO? (And How Defend Against It)

What is Negative SEO? (And How Defend Against It)

With fame comes jealousy, and that's true even on Google. Ranking on search engines is such a competitive game that some will go to drastic lengths to achieve it. While most companies are content to compete with each other above board, inevitably some will stoop to scammy and slimy tactics to get ahead. Negative SEO (search engine optimization) is

Jan 15, 2021

Posted In: News, SEO

How to Create SEO Content

How to Create SEO Content

"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google

Dec 4, 2020

Posted In: Marketing, News, SEO

How to Write Content (When You Hate Writing)

How to Write Content (When You Hate Writing)

I'll let you in on a little industry secret: even writers don't like writing. Writing can be invigorating, watching the pieces fall into place...but more often than not, it's a deadline breathing down your neck and a creative well run dry. Like many things in life, you have to fake it till you make it. If you're not a writer by nature, that's ok.

Nov 13, 2020

Posted In: Blogging, Buzz Tips, Facebook, Growth-Driven Web Design, Marketing, News

Tips for Creating an Online Ad Bidding Strategy

Tips for Creating an Online Ad Bidding Strategy

Learning how to create and bid for ads online is a daunting process - which is why so many business owners rely on marketing companies to create their online ads for them. But it's also useful to peek behind the curtain and understand how to create an online ad bidding strategy. Today we'll cover the two most popular online ad platforms - Facebook

Oct 23, 2020

Posted In: Advertising, Facebook, Google, Marketing, News

How Important are Page One Search Results?

How Important are Page One Search Results?

We've all heard it before - ranking on page one of Google is the most important. But how true is that statement? And why is page one so critical? How Important is Page One? Telenicks conducted a survey to see how users search online. They found that only 6.6% of users are willing to go to the second page (or beyond on a Google search). They also

Oct 9, 2020

Posted In: News, SEO

10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design

10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design

Online, your website must stay current to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks. What is Growth-Driven Web Design? Growth-Driven Web Design

Oct 2, 2020

Posted In: Buzz Tips, Growth-Driven Web Design, News, Web Design, WordPress

Why Growth-Driven Web Design Can Improve Your Sales Process

Why Growth-Driven Web Design Can Improve Your Sales Process

Your website should be your best salesperson, but is that true for your current website? If your website isn't bringing you consistent quality leads, it's time to try a new approach. Growth-Driven Web Design can improve your sales process by increasing the number of leads from your site and streamlining how leads are transferred from your website

Sep 11, 2020

Posted In: Buzz Tips, Growth-Driven Web Design, News, Web Design

What is Conversion Rate Optimization?

What is Conversion Rate Optimization?

Conversions - can't live with them, can't live without them. Conversions are form fills, phone calls, product purchases - any tangible action someone takes on your website that sets them on the path of becoming a customer. However, conversions are also a tricky beast to master. This is where conversion rate optimization comes into play. What is a

Sep 4, 2020

Posted In: Growth-Driven Web Design, Marketing, News, Web Design

What Is Growth-Driven Web Design? (And Why You Should Care)

What Is Growth-Driven Web Design? (And Why You Should Care)

Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't

Aug 28, 2020

Posted In: Growth-Driven Web Design, Marketing, News, Web Design

5 Advantages of an Inbound Website Redesign

5 Advantages of an Inbound Website Redesign

Does your website convert the way you hoped it would? If the answer is a resounding "no," the reason why may be simple: your website isn't speaking to your audience. Customers are more empowered than ever and don't like being talked down to. Worse, if your website ONLY offers them the option to contact you and no content before, you're missing out

Aug 21, 2020

Posted In: Growth-Driven Web Design, Inbound Marketing, News, Web Design

The 10 Most Important Website Metrics to Track in 2020

The 10 Most Important Website Metrics to Track in 2020

Because the internet and user behavior constantly changes, your website has to adapt just as frequently to keep up. What doesn’t change is the need to measure your website’s performance. However, the specific metrics you want to measure change over time as the internet continuously evolves. If you’re not sure what metrics are the most critical to

Aug 14, 2020

Posted In: Growth-Driven Web Design, News, Web Design

Top 3 Reasons You Need Growth-Driven Design

Top 3 Reasons You Need Growth-Driven Design

2012 was a great year. The world didn't end. Marvel's The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that's anything but great. Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design

Aug 7, 2020

Posted In: Growth-Driven Web Design, Marketing, News, Web Design

An Introduction to Growth-Driven Design in Minneapolis

An Introduction to Growth-Driven Design in Minneapolis

  Your website is your biggest marketing asset and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located and more. It’s also your best “salesperson” - or should be. That is why our approach to building websites needs to change to make sure we're

Jul 31, 2020

Posted In: Communication, Growth-Driven Web Design, Hubspot, News

5 Signs Your Website Isn’t Working (And How to Fix It)

5 Signs Your Website Isn’t Working (And How to Fix It)

Your website is the most important online sales tool you have - unfortunately, it's often also the most neglected. If you aren't seeing online leads like you'd hoped, it's time to re-evaluate.  Why Your Website Isn't Working 1. It's Not Mobile Responsive If your site can’t be read easily on smart phones and tablets, that’s a huge red flag.

Jul 17, 2020

Posted In: Growth-Driven Web Design, News, Web Design

What’s the difference between SEO and PPC?

What’s the difference between SEO and PPC?

When you first begin your digital marketing strategy, you'll be met with a world of new terminology.  What does organic traffic mean? For that matter what is the difference between SEO and PPC? Determining how to best spend your time and money begins with understanding these terms and how they influence your customers and impact your

Jul 10, 2020

Posted In: News, SEO

5 Pre-Made Personas to Kickstart Your Digital Marketing

5 Pre-Made Personas to Kickstart Your Digital Marketing

Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing

Jun 26, 2020

Posted In: Buzz Tips, Communication, Marketing, News, Web Design

5 Places to Advertise Online (That Aren’t Facebook, Google or Amazon)

5 Places to Advertise Online (That Aren’t Facebook, Google or Amazon)

While PPC marketing budgets are largely spent on Google, Facebook, and Amazon, there are effective alternatives for ad spending. Diverting a portion of your online marketing budget to opportunities outside of the big three can expand your reach and build awareness of your capabilities. Here are five options for your ad buy to stretch your budget

Jun 19, 2020

Posted In: Advertising, News

Why Manufacturers Need a Responsive Website

Why Manufacturers Need a Responsive Website

In manufacturing, precision and attention to detail are must-haves. The same is true with your website. What first impression does your website give? Is it modern and responsive, or outdated and clunky? If you have considered a website redesign but haven’t quite made the commitment, this is why a responsive website is important in your relationship

May 29, 2020

Posted In: News, Web Design

How to Dominate Local Search with Inbound Marketing

How to Dominate Local Search with Inbound Marketing

Sometimes, ranking locally in Google searches can be more challenging than trying to rank nationally. However, there's on trick you can try to push you above your competitors: Inbound marketing. This tactic can give your fire more fuel that will help you dominate local search. What is Local Search Marketing? Local search is the strategy and

May 22, 2020

Posted In: News, SEO

How to Tell if a WordPress Plugin is Safe

How to Tell if a WordPress Plugin is Safe

WordPress is the most popular online publishing platform because of its adaptability and convenience. One of the key reasons why WordPress is so adaptable is that you can use plugins that allows your website to achieve certain functions. This can be anything from sliders to forms to e-Commerce - the possibilities (and plugins) are endless. However,

May 8, 2020

Posted In: News, Web Design, WordPress

10 Inbound Marketing Analytics to Watch

10 Inbound Marketing Analytics to Watch

Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillar of inbound marketing is analytics.  This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with the wealth of information at your fingertips it's easy

May 1, 2020

Posted In: Hubspot, Inbound Marketing, Marketing, News, SEO, Social Media

5 Web Hosting Myths Busted

5 Web Hosting Myths Busted

When was the last time you thought about your website host? If you're like most people, it was either the first time you launched a new website or the last time your website went down. However, it pays to spare a few minutes' time to give your website hosting some thought. Knowing a bit about what to expect from your hosting service - as well as

Apr 17, 2020

Posted In: Buzz Tips, News, Web Design

Title Tag Optimization: How to Write Titles that Search Engines Love

Title Tag Optimization: How to Write Titles that Search Engines Love

A rose by any other name may smell as sweet, but a title by any other name may be a stinker. Choosing the right title for your content is key if you want to be found online. Good title tags help you push your content further and improve your chances of ranking on Google. What is a Title Tag? Simply put, a title tag is the title that appears in

Mar 27, 2020

Posted In: Google, News, SEO

Who Uses Bing?

Who Uses Bing?

Since Bing launched in 2009, it's struggled to stand on its own and step out of the shadow of Google's massive web presence. While Google is still the most popular website globally, Bing is only the 25th most viewed site. Ouch. When Bing isn't forgotten, it's usually the butt of a joke. So...who is using Bing? Despite Google dominating search,

Mar 13, 2020

Posted In: News, SEO

On-Page SEO Steps [Free Checklist]

On-Page SEO Steps [Free Checklist]

Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written.  What is On-Page SEO? Simply put,

Feb 14, 2020

Posted In: Buzz Tips, Marketing, News, SEO

How Often Should Your Company Blog?

How Often Should Your Company Blog?

You should already know by now how important blogging is for your online success, but just in case, I'll say it through cupped hands: BLOGGING. IS. SO. IMPORTANT. To date, it is the best way to refresh your website and rank on Google. It's also critical for reaching out to your audience. In 2020, blogging is no longer optional.  Knowing you need to

Jan 31, 2020

Posted In: Blogging, Communication, Marketing, News, SEO

10 Web Design Trends in 2020 You’ll Want to Copy

10 Web Design Trends in 2020 You’ll Want to Copy

If one thing is constant, it's change. As the decade draws to a close, we look ahead to 2020 and what the landscape of the web will look like. This year's predictions are based on 2019 trends, recent technology as well as the demographic shift of buyers moving into this new decade.  So, what will the web look like in 2020? Well, we think you'll

Dec 27, 2019

Posted In: Growth-Driven Web Design, News, Web Design

How Do I Optimize My Website for Voice Search?

How Do I Optimize My Website for Voice Search?

As voice search grows in popularity, many marketers are struggling to show up in voice search. Optimizing a page or blog post for voice over traditional searches comes with its own host of requirements. If you want to employ voice search SEO on your website, here are some tips to get you started. 1. PageSpeed What do all the top voice search

Oct 18, 2019

Posted In: Google, News, SEO, Web Design

7 Horrible Mistakes You’re Making with Your Website

7 Horrible Mistakes You’re Making with Your Website

You may be setting your website up for failure without even knowing it. Many business owners make these common mistakes with their website that kills their conversions and success. Are you guilty of some of these website blunders? 7 Horrible Mistakes You're Making with Your Website Your website loads too slowly - Visitors are only willing to

Sep 27, 2019

Posted In: Growth-Driven Web Design, News, Web Design

What I Wish I Knew a Year Ago About Growth-Driven Design

What I Wish I Knew a Year Ago About Growth-Driven Design

You may have noticed that Growth-Driven Design (GDD) has taken over BizzyWeb. Our latest webinars, our most recent blogs and a good chunk of our social media posts have been spent fawning over this new methodology.  I would be lying if I said that my relationship with GDD has always been so rosy. Like any new process, it takes some time to iron out

Sep 13, 2019

Posted In: Growth-Driven Web Design, News, Web Design

How to Get More Traffic to Your Website

How to Get More Traffic to Your Website

If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when

Aug 30, 2019

Posted In: Google, Growth-Driven Web Design, News, SEO

The Best Growth Hacks for 2020

The Best Growth Hacks for 2020

"Hacking" conjures to mind the image of someone dressed in all black, furiously typing away at a keyboard. But hacking isn't all negative or relegated to cheesy '90s flicks - it can also be a tool for exponential growth. That's where growth hacking comes in. What is Growth Hacking? The original term "growth hacking" was coined by startup advisor

Aug 23, 2019

Posted In: Growth-Driven Web Design, Marketing, News

How to Convince Your Boss to Choose GDD Over Traditional Web Design

How to Convince Your Boss to Choose GDD Over Traditional Web Design

For those of us in the trenches of marketing and web design every day, it's easy to see the benefit of new technologies. But it's sometimes difficult to communicate those benefits to the boss writing the check. If you know that your website strategy needs to change but aren't sure how to convince your boss to try a new system, this guide will give

Aug 16, 2019

Posted In: Buzz Tips, Growth-Driven Web Design, News, Web Design

Growth-Driven Design for the Manufacturing Industry

Growth-Driven Design for the Manufacturing Industry

In the manufacturing industry, having a functional, beautiful website has historically been an afterthought. It was a "nice thing to have" but not a priority. However, with the rise of smaller shops and more tech-savvy customers, a functional manufacturing website is now a necessity. But why does it have to be such a headache to redesign a

Aug 9, 2019

Posted In: BizzyWeb, Growth-Driven Web Design, News, Web Design

How to Improve Your SEO with Growth-Driven Web Design

How to Improve Your SEO with Growth-Driven Web Design

Everybody wants to rule the world, but only a select few will rule Google. Ranking on first page in Google search results is a digital marketing goal for every company, but it can be a challenge. We previously gave you tips on how to integrate your inbound marketing campaigns with your SEO, but there is another approach if you aggressively want to

Jul 26, 2019

Posted In: Buzz Tips, Growth-Driven Web Design, News, SEO

Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

Avoid the Summer Slump: Grow Your Marketing with Growth-Driven Design

Summer is the time for pool parties, outdoor grilling and watching the clock until the end of the work day. It's hard to stay motivated through the summer when business typically slows and your mind is elsewhere. But it's important to keep your momentum going through the summer, instead of falling into the dreaded summer slump. HubSpot asked three

Jul 19, 2019

Posted In: Buzz Tips, Growth-Driven Web Design, Inbound Marketing, Marketing, News, Web Design

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