BizzyWeb | Minneapolis Web Design & Digital Marketing
I was going to start out this blog post with a question, and then I realized it's ironic of me to ask our audience a question when we have comments disabled on our blog. But why do we disable comments when other blogs enable them? The debate of enabling/disabling comments is one that perpetually plagues the digital marketing world. Some
With fame comes jealousy, and that's true even on Google. Ranking on search engines is such a competitive game that some will go to drastic lengths to achieve it. While most companies are content to compete with each other above board, inevitably some will stoop to scammy and slimy tactics to get ahead. Negative SEO (search engine optimization) is
"How do you rank on Google?" is the million-dollar question that fuels every business with a website. It's also one that has a million-word-long explanation behind it. The short answer: You rank on Google with Search Engine Optimization (SEO) The long answer: It's complicated No one knows exactly how Google's algorithm works except Google
We've all heard it before - ranking on page one of Google is the most important. But how true is that statement? And why is page one so critical? How Important is Page One? Telenicks conducted a survey to see how users search online. They found that only 6.6% of users are willing to go to the second page (or beyond on a Google search). They also
When you first begin your digital marketing strategy, you'll be met with a world of new terminology. What does organic traffic mean? For that matter what is the difference between SEO and PPC? Determining how to best spend your time and money begins with understanding these terms and how they influence your customers and impact your
Sometimes, ranking locally in Google searches can be more challenging than trying to rank nationally. However, there's on trick you can try to push you above your competitors: Inbound marketing. This tactic can give your fire more fuel that will help you dominate local search. What is Local Search Marketing? Local search is the strategy and
Inbound marketing can generate a massive amount of new business for your company - but how do you really know if it's working? The pillar of inbound marketing is analytics. This informs all your inbound efforts and how you tweak your content and strategy to reach more people. However with the wealth of information at your fingertips it's easy
A rose by any other name may smell as sweet, but a title by any other name may be a stinker. Choosing the right title for your content is key if you want to be found online. Good title tags help you push your content further and improve your chances of ranking on Google. What is a Title Tag? Simply put, a title tag is the title that appears in
Since Bing launched in 2009, it's struggled to stand on its own and step out of the shadow of Google's massive web presence. While Google is still the most popular website globally, Bing is only the 25th most viewed site. Ouch. When Bing isn't forgotten, it's usually the butt of a joke. So...who is using Bing? Despite Google dominating search,
![On-Page SEO Steps [Free Checklist]](https://staging.bizzyweb.com/wp-content/uploads/2020/01/On-Page-SEO_468x288.png)
Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written. What is On-Page SEO? Simply put,
You should already know by now how important blogging is for your online success, but just in case, I'll say it through cupped hands: BLOGGING. IS. SO. IMPORTANT. To date, it is the best way to refresh your website and rank on Google. It's also critical for reaching out to your audience. In 2020, blogging is no longer optional. Knowing you need to
As voice search grows in popularity, many marketers are struggling to show up in voice search. Optimizing a page or blog post for voice over traditional searches comes with its own host of requirements. If you want to employ voice search SEO on your website, here are some tips to get you started. 1. PageSpeed What do all the top voice search
If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when
Everybody wants to rule the world, but only a select few will rule Google. Ranking on first page in Google search results is a digital marketing goal for every company, but it can be a challenge. We previously gave you tips on how to integrate your inbound marketing campaigns with your SEO, but there is another approach if you aggressively want to
How often has this happened to you: you search for a recipe online, click on one of the first results you see in Google... only to be met with a massive wall of text and photos? What do you do? Do you scroll down until you find the actual recipe? Or do you go back to Google, find a link that starts out with the recipe, and use that instead? This
Show of hands: who likes being told what to do? In the age of information, customers have more power than ever before to educate themselves and make their own informed choices. Traditionally, marketing was a spray-and-pray method: you told as many people as possible why your business was awesome through marketing pieces like fliers
Often when clients come to us for SEO work, we hear the same request: "I want to rank on the first page." This is a seemingly simple request, but once you start to unravel it, it becomes very complicated. What keywords do you want to rank for? How many keywords do you want to rank for? How quickly do you want to rank? What marketing
Ever wonder exactly how Google analyzes every website and ranks it? Behind their incredibly complex (and secret) algorithm are a few surprisingly basic tenants that dictate all website rankings. Google recently shared their approach to search engine optimization (SEO) on their Think With Google blog, and it's a great time to make sure your
While the rest of the country waits for the ball to drop on New Year's Day, we at BizzyWeb anxiously await another end-of-the-year-event: Google's Most Searched Words. Each year, Google looks back at the top search trends and we couldn't be more excited. Besides being really, really cool (in our professional opinion) the top searched terms tell us
Conventional wisdom says if you want to rank on Google, you need to focus on keywords. But is that really the case anymore? Are keywords still important? The truth is that Google is shifting away from keywords and toward topics. What Are Keywords? Keywords are exactly what they sound like - key words that you want to rank for on Google.
How do you find what you're looking for online? Would you type into Google, "floral plants with petals" or "florists near me?" Language is important. With our florist example, the "right" language is obvious, but more often than not it isn't that clear cut. The closer you are to a business, the harder it is to look at it from an outsider's
We love Google because they're constantly innovating and evolving. We also hate Google because they're constantly innovating and evolving. As soon as you get comfortable with an interface, Google rolls out a new update. It's a complicated relationship. In their continued efforts to streamline marketing, Google recently revamped their entire
Ranking locally is a struggle, no matter your location. Many of our clients provide services across the country, but want to rank locally in Minneapolis. Generally speaking, the rules for Search Engine Optimization (SEO) are the same whether you want to rank locally or nationally, but there are some location-specific tips. Ranking Locally vs.
At BizzyWeb, we believe in a simple adage: The more you help people, the more successful you’ll become. We’ve geared our blog and email newsletter to helping as many people as possible, and we’ve published more than 300 free BizzyWebinars to help our clients and friends learn how to improve their marketing using digital tools. Helping feels
Ah SEO...everyone's favorite buzzword that no one quite understands. There are literally thousands of articles online about Search Engine Optimization (SEO) and the right and wrong way to SEO (and even some arguing that SEO isn't important at all). The truth is that Google is ever-evolving and what SEO means is also constantly changing. However,
Bye, Felicia! There are some SEO strategies that once were useful but now are...well...pretty useless. Kick these out-of-date SEO tactics to the curb once and for all in 2018. Multiple Keywords in a Page Title Many business owners know that having your keyword in the title of your page is important for SEO. If one is good, more must be
A little bit of story time: Once upon a time, there was a little keyword named Purple Monkey Dinosaur. Purple Monkey Dinosaur hoped and dreamed of seeing the first page of Google. His best friend BizzyWeb knew the way to rank on Google. Through the magic of SEO, BizzyWeb ranked on the first page for the little keyword Purple Monkey Dinosaur...
![What’s Your Digital Marketing IQ? [Quiz]](https://staging.bizzyweb.com/wp-content/uploads/2017/11/digital-marketing-iq-FeaturedImage.jpg)
Pop quiz time! Do you have your number 2 pencil and eraser on hand? Just how much do you know about digital marketing? With all the buzzwords and conflicting information floating around on the internet, it's easy to lose your path. Take our quiz to find out if you're going the right direction (don't worry - this test won't count towards your
Does your SEO strategy feel like you're running and running...only to look back and see that you've barely moved? It's no secret that SEO is tricky, but if you're still bogged down in common SEO misconceptions then you're doing more harm than good. Lie: You Set up SEO Once and Forget About It A common misconception about SEO is that you only
May the 4th be with you. And also with your marketing. The Force is good for more than just flashy battles - you can use your Jedi training to master your online marketing strategy as well. Come along, my Padawan reader as we delve into the world of online marketing. Resist the Dark Side Like the Force, the dark side of online marketing is
You've heard it before (probably from us): in order to rank on Google, you need a blog. And you need to update it. Regularly. It's usually at the words "regularly updated blog" that our customers' faces blanch and the panic creeps in. That's when we hear: "I'm not a writer. And besides, I don't know what to blog about." I'll let
Google Analytics is a fantastic tool that provides real-time data on your website traffic. But as anyone who's looked at it knows, the interface is overwhelming and confusing. It can be hard to find the information you need. Kristin Hicks of Constant Contact highlights the must-have metrics from Google Analytics: 1. Website Traffic The first
![How Do I Know if My Online Marketing is Working? [Quiz]](https://staging.bizzyweb.com/wp-content/uploads/2017/03/How-do-I-Know-if-My-Online-Marketing-is-Working-FeaturedImage.jpg)
One of the biggest challenges when it comes to online marketing is attaching a clear ROI to your efforts. Many business owners struggle with knowing that they need to market, but being afraid of just tossing money down the drain. If you're already marketing but feeling like you're just treading water, there are a few questions you should ask
Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful websites to see how they're built. It's Mobile Responsive 80% of people use a smartphone daily, according to Google. If your website isn't ready for them, they won't stick around.
As an online marketing agency, SEO is a common topic of discussion around the BizzyWeb office. This recent blog post published on Webbiquity.com by guest author Jack Dawson is an informative and easy-to-understand explanation of old versus new SEO. * * * by Jack Dawson Everyone implementing SEO usually has the same question – how long before I rank
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