10 Digital Marketing New Year’s Resolutions to Live By

Wahoo! We all made it! 2018 Is finally here. Do you have your New Year’s Resolutions picked out? Now’s the perfect time to set some actionable goals for your business.

Today we’ll give you some easy-to-follow Digital Marketing New Year’s Resolutions that will help guide your marketing and improve your ROI.

1. Evaluate Your Current Strategy

You can’t grow if you don’t have a baseline. In 2018, it’s important to take a cold, hard look at your marketing to figure out what needs to be strengthened. 

2. Set Clear, SMART Goals

SMART goals are Specific, Measurable, Achievable, Realistic and Timely. Before you dive into any marketing strategy you need a roadmap to follow. Your SMART goals are that map that will keep you on track and help you measure ROI.

3. Set a Realistic Budget

Marketing is an investment, not a tool. Your budget should be realistic to help you achieve your goals.

4. Brush Up on Your Terminology

You might not be a marketing whiz…yet. It never hurts to go back to school and brush up on marketing terminology so you can effectively communicate with your team and digital marketing agency.

5. Define Your Target Audience

In order to really make your marketing strategy effective, you need to have a clear picture of your target audience. Start by building personas of ideal customers and then creating content that appeals to those groups.

6. Be Authentic

You can only be your best self. Trying to wear the hat of another business won’t get you far. 83% of people say loyalty is driven by trust, according to research by Rare Consulting. When your customers are loyal, they become your best brand advocates, spreading your value through reviews and personal recommendations. 

7. Embrace the Power of Video

In 2018, expect to see video further dominate online marketing. Now is the perfect time to try your hand at video marketing – it’s easier than it looks, we promise! 

8. Unleash Your Inner Writer

You don’t have to be a professional writer to write effective marketing material. You just need to know the secret to writing great marketing content. 

9. Don’t Count Out Email

With all the new, flashy marketing out there it can seem like email is an old trick. But email still has the highest ROI of all online marketing. Don’t give up on email just yet – it’s still an important marketing tactic.

10. Try New Things

It’s familiar and safe to fall back on the same old marketing tactics. But it also leads to stagnation. Play around with your marketing – try new things. It’s better to try and fail and learn from failure than to never try at all. Even if you don’t think your business is right for avant-garde marketing, it’s always better to try.

Following these 10 simple resolutions will give you a solid marketing strategy for 2018. Best of luck, and here’s to 2018!

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