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Be Clear on the Value
People want to know what they’re getting into. This seems obvious, but it’s often overlooked. When writing your CTAs, you need to go beyond “click here.” It’s time to get a little psychological and look at the reasons why someone would need your service. If you’re selling drill bits, you’re not really selling drill bits, you’re selling holes. Look for the holes that your business fills.
Keep it Real
You should always A/B test your CTAs to track ROI and chart conversions. Yawn. I can see your eyes glazing over. When you’re trying to inspire a visitor to take action, you want to ditch the jargon and speak to them on their level. Personal attachment does wonders for selling – even in the business-to-business world where bottom-line is key, 71% of buyers who see a personal value will purchase a product.
Pretty it Up
Ever wonder why there are so many buttons on websites? There’s a reason for that. As much as we like to think we’ve evolved, our brain is still drawn to shiny, sparkly objects. A Marketing Experiments study found that simply changing the color of your CTA can increase action by a whopping 64%.
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