• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Get Started
Support
Call us
Email Us
BizzyWeb | Minneapolis Web Design & Digital Marketing

BizzyWeb | Minneapolis Web Design & Digital Marketing

  • Services
    • Growth-Driven Web Design
    • Digital Marketing
    • Inbound Marketing
    • Custom Web Design
    • Our Process
  • Portfolio
  • About
    • About Us
    • Our History
    • Our Team
    • Partnerships
    • Certifications
  • Events
    • Calendar of Events
    • Get a Speaker
  • BizzyNews
  • Contact
  • Get Started
  • Support
Call us
Find BizzyWeb

What’s the Best Day to Send an Email?

January 24, 2020

Reading Time: 2 minutes

a clock next to a calendar with text overlaid that says "What's the Best Day to Send an Email?"

Email marketing is a staple of both digital marketing and online communication, but it can be tough to reach your audience. Are you sending your emails at the best possible time, or are you randomly scheduling them?

Being strategic about send time can help you improve both your open rates and click through rates.

Why is Email Important in 2020?

With all the focus on new trends, it’s easy to dismiss email as irrelevant. However, email is still critically important. There are three key reasons why:

  • It’s Personal – Email allows for far greater personalization than any other type of online communication.
  • It Keeps Leads Connected – Studies show that email nurtured leads make 47% larger purchases than non-nurtured leads. 
  • It’s Easy – With various automation options, email is more streamlined than other types of content.

Now that you know why email is still relevant, it’s time to find out…

When is the Best Time to Send an Email?

Research can help you narrow down the best day and time to send an email. GetResponse analyzed 4 billion emails from 1,000 active senders. Through this, they created the following graphs:

chart showing email results by day of the week
Source: GetResponse
chart showing email results by hour of the day
Source: GetResponse

The top chart shows results by day of the week, and the bottom chart shows results by hour of the day, averaged out across all industries and countries. Both charts show on average that emails receive attention every day of the week, with only a small dip toward the weekend. 

Get Your Digital Marketing Started With SMART Marketing Goals [Free Template]

 

Download Your Template

So, how can you decide what day of the week to send your emails? Constant Contact offers a bit more insight, by breaking down send times by industry.

What is the Best Time to Send Emails by Industry?

Below are the ideal send times, As of July 2019 to September 2019. The send times in the charts below are general industry guidelines:

Industries A-G
Business Type Day of Week Time of Highest Open Rate (Local Time)
Accommodations (e.g., hotel, inn, B&B, campgrounds) Monday 4:00 PM
Accountant Wednesday 9:00 PM
Animal Services Tuesday 9:00 PM
Art, Culture, Entertainment (e.g., galleries, museums, musicians, theatre, film, crafts) Wednesday 4:00 PM
Automotive Services Monday 4:00 PM
Child Care Services Monday  3:00 PM
Civic/Social Membership (e.g., associations, chambers, clubs) Monday 8:00 PM
Consultant, Training (e.g., marketing, management) Monday 4:00 PM
Education – Primary/Secondary (e.g., elementary, middle, and high schools) Monday 4:00 PM
Education – Higher Education (e.g., colleges, universities, trade schools) Tuesday 8:00 PM
Financial Advisor Monday 7:00 PM
Fitness Center, Recreation (e.g., yoga studio, bowling alley, gym) Sunday 10:00 PM
Fitness/Nutritional Services (e.g., personal trainer, wellness coach) Sunday 8:00 PM
Government Agency or Services Wednesday 8:00 PM
Industries H-O
Business Type Day of Week Time of Highest Open Rate (Local Time)
Health & Social Services (e.g., hospital, elder care, adoption services) Tuesday 8:00 PM
Health Professional (e.g., physician, dentist, chiropractor) Monday 8:00 PM
Home & Building Services (e.g., construction, HVAC, landscaping, design) Wednesday 8:00 PM
Insurance Monday 4:00 PM
Legal Services Tuesday 8:00 PM
Manufacturing and Distribution Monday 3:00 PM
Marketing, Advertising, Public Relations Wednesday 3:00 PM
Other Monday 4:00 PM
Other – Non-profit Monday 7:00 PM
Indusries P-Z
Business Type Day of Week Time of Highest Open Rate (Local Time)
Personal Services (e.g., dry cleaning, photography, housekeeping) Monday 9:00 PM
Professional Services Monday 3:00 PM
Publishing Monday 3:00 PM
Real Estate Tuesday 8:00 PM
Religious Organization Tuesday 8:00 PM
Restaurant, Bar, Cafe, Caterer Tuesday 10:00 PM
Retail (e.g., brick and mortar and online) Tuesday 1:00 AM
Salon, Spa, Barber (e.g., nails, tanning) Wednesday 1:00 AM
Technology (e.g., web developer) Tuesday 4:00 PM
Transportation Monday 3:00 PM
Travel and Tourism (e.g., limo driver, tour guide, reservations)  Monday 3:00 PM

Using all the data above, you can find the best day to send emails for your industry. Also consider your persona: Does your persona work a 9-5 job or other hours? Do they check their email in short spurts or sit down to read? These will also influence when you want to send your emails.

* * *

Plan Emails with SMART Goals [Free Template]

an illustrated graph: the y axis ranges from "sucking" to "not sucking" and the x-axis ranges from "the past" to the "future." Overlaid is text that says "SMART Marketing Goals Template: Learn how to set your SMART marketing goals with this template"

SMART is a methodology that helps you establish concrete and achievable goals. To help you align your marketing efforts with SMART goals, we’ve built this marketing template that you can download for FREE. It will specifically help you:

  • Easily summarize your ultimate marketing goals
  • Automatically calculate your greatest marketing need
  • Set a deadline for meeting your annual, quarterly, or monthly goals
Download Our FREE SMART Goals Template

Need a new digital marketing or web design plan? We are a Minneapolis SEO, digital marketing, social media marketing, web design and HubSpot inbound marketing agency. Stop on by and get started – and while you’re here, pick up a free honey stick (yes, we love our bee-related theme).

Summary
What's the Best Day to Send an Email?
Article Name
What's the Best Day to Send an Email?
Description
Being strategic about send time can help you improve both your open rates and click through rates.
Author
Dave Meyer
Publisher Name
BizzyWeb

Author: Dave Meyer Filed Under: Constant Contact, Marketing, News Tagged: Email Marketing, online marketing

Related News

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

Goodbye Funnel, Hello Flywheel: A New Approach to Sales

January 22, 2021

The trouble with the funnel mindset is that it's static. So much of digital marketing is focused on attracting new leads that less time is spent considering your current customers. A new, more dynami

What is Negative SEO? (And How Defend Against It)

What is Negative SEO? (And How Defend Against It)

January 15, 2021

Negative SEO is the malicious attack of one company against a competitor, with the goal of decreasing the search rankings of the competitor's website. Here's how to prevent it.

What are SERP Features? And Why Do They Matter?

What are SERP Features? And Why Do They Matter?

January 8, 2021

A SERP Feature is a result in a Search Engine Page (SERP) that is not a traditional search result.

Footer

Services

  • Digital Marketing
  • Inbound Marketing
  • Growth-Driven Web Design
  • Web Design
  • Email Marketing
  • Pay Per Click Advertising
  • Search Engine Optimization
  • Social Media
  • Brand Strategy
  • Website Hosting
  • Get a Digital Marketing Speaker
  • Get a Google Speaker/Trainer

Resources

  • Tutorials
  • Webinar Archive
  • Events
  • Client Area
  • Careers
  • Tools We Use

Follow Us

Find Us

11190 Commerce Dr N
Minneapolis, MN 55316

612.424.9990

Keep In Touch

Subscribe to BizzyNews for the latest trends in Web Design, Inbound Marketing and Digital Marketing. Join over 5,000 people who receive our free monthly tips.

Partners

Copyright © 2021 · Minneapolis Web Design by BizzyWeb All Rights Reserved | Privacy Policy | Terms & Conditions | Log in