Here’s a million-dollar question: how do you get people to do what you want them to? It isn’t enough to just dump words out into the universe and hope that does something. Whether you’re putting together a website, sending out an email, posting on social media or drafting up a blog, you want to drive people toward a specific action. What that … [Read more...] about How to Create Compelling CTAs [Infographic]
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Create the Perfect Offer: 4 Questions You Need to Ask First
by Constant Contact Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or Facebook, Twitter or Google, there were coupons in the local paper, annual sales at the local retail store, and news of special … [Read more...] about Create the Perfect Offer: 4 Questions You Need to Ask First