Does your website convert the way you hoped it would? If the answer is a resounding "no," the reason why may be simple: your website isn't speaking to your audience. Customers are more empowered than ever and don't like being talked down to. Worse, if your website ONLY offers them the option to contact you and no content before, you're missing out … [Read more...] about 5 Advantages of an Inbound Website Redesign
inbound strategy
8 Inbound Marketing Examples You’ll Want to Try
The harsh truth is that your ideal customer doesn't care about your business. They don't care how long you've been in the industry. They don't want to see your awards. (Yet) What do they care about? They want value and answers to their questions. Instead of hearing about how great you are, they want your knowledge. If you provide them value, … [Read more...] about 8 Inbound Marketing Examples You’ll Want to Try
What is Inbound Marketing? [Free eBook]
Let's pretend for a moment that you own a sandwich shop. Which sounds like the better option for attracting new customers? A. Standing in front of your shop and shouting about how incredible your sandwiches are at any passers-by. B. Standing in front of your shop and offering food samples to passers-by. Most of us would choose option B. But … [Read more...] about What is Inbound Marketing? [Free eBook]
How to Get Your 💩 in a Group with Automation
We love digital marketing, but we can't deny how frustrating it is to have to juggle dozens of different tools. Your website, your email marketing tool, your independent social media accounts, your Google Analytics, your Google My Business Listing, and that's just the bare minimum! If you also have to toss a CRM and other programs like Eventbrite … [Read more...] about How to Get Your 💩 in a Group with Automation
How to Create an Inbound Marketing Strategy
Have you heard about the latest sensation sweeping the nation? Ok, well maybe inbound marketing isn't exactly "sweeping the nation" but it is definitely the best new approach to handling your marketing strategy. Inbound marketing focuses on creating relevant and helpful content instead of interrupted content. Think about the difference between … [Read more...] about How to Create an Inbound Marketing Strategy