Getting found on Google is important. But getting clicks from Google is critical. Showing up on page one search results is the ultimate goal for any business. However, once you've made it to page one, how do you get people to actually click on your search result? After all, people click on more than only the very first listing on Google. So what … [Read more...] about What are SERP Features? And Why Do They Matter?
Online, you don't have to be a great writer for your content to show up on Google. However, you have to be a strategic writer to rank on the first page of search results. As you write your content, you need to make sure you perform on-page SEO so that search engines know how to read what you've written. What is On-Page SEO? Simply put, … [Read more...] about On-Page SEO Steps [Free Checklist]