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Online, your website must stay current to stay competitive. A whopping 94% of visitors reported they closed out of a website or didn’t trust it simply because of an outdated design. (Source) Growth-Driven Web Design (GDD) is a new approach to web design that stops this issue in its tracks. What is Growth-Driven Web Design? Growth-Driven Web Design … [Read more...] about 10 Reasons Why Growth-Driven Web Design is Better Than Traditional Web Design
web design
Why Growth-Driven Web Design Can Improve Your Sales Process
Your website should be your best salesperson, but is that true for your current website? If your website isn't bringing you consistent quality leads, it's time to try a new approach. Growth-Driven Web Design can improve your sales process by increasing the number of leads from your site and streamlining how leads are transferred from your website … [Read more...] about Why Growth-Driven Web Design Can Improve Your Sales Process
What Is Growth-Driven Web Design? (And Why You Should Care)
Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design and content begins to grow stale. The internet is an ever-evolving beast, and when your site doesn't evolve along with it, it ages quickly. A whopping 94% of visitors reported they closed out of a website or didn't … [Read more...] about What Is Growth-Driven Web Design? (And Why You Should Care)
5 Advantages of an Inbound Website Redesign
Does your website convert the way you hoped it would? If the answer is a resounding "no," the reason why may be simple: your website isn't speaking to your audience. Customers are more empowered than ever and don't like being talked down to. Worse, if your website ONLY offers them the option to contact you and no content before, you're missing out … [Read more...] about 5 Advantages of an Inbound Website Redesign
The 10 Most Important Website Metrics to Track in 2020
Because the internet and user behavior constantly changes, your website has to adapt just as frequently to keep up. What doesn’t change is the need to measure your website’s performance. However, the specific metrics you want to measure change over time as the internet continuously evolves. If you’re not sure what metrics are the most critical to … [Read more...] about The 10 Most Important Website Metrics to Track in 2020
Top 3 Reasons You Need Growth-Driven Design
2012 was a great year. The world didn't end. Marvel's The Avengers was released. We saw the transit of Venus for the last time until 2117. But if your website was last redesigned in 2012, that's anything but great. Traditional web design is broken. The struggle with traditional design is that almost immediately after a site is launched, the design … [Read more...] about Top 3 Reasons You Need Growth-Driven Design
An Introduction to Growth-Driven Design in Minneapolis
Your website is your biggest marketing asset and the centerpiece of all of your marketing activities. It’s where people go to learn about your company, your products & services, where you’re located and more. It’s also your best “salesperson” - or should be. That is why our approach to building websites needs to change to make sure we're … [Read more...] about An Introduction to Growth-Driven Design in Minneapolis
5 Signs Your Website Isn’t Working (And How to Fix It)
Your website is the most important online sales tool you have - unfortunately, it's often also the most neglected. If you aren't seeing online leads like you'd hoped, it's time to re-evaluate. Why Your Website Isn't Working 1. It's Not Mobile Responsive If your site can’t be read easily on smart phones and tablets, that’s a huge red flag. … [Read more...] about 5 Signs Your Website Isn’t Working (And How to Fix It)
5 Pre-Made Personas to Kickstart Your Digital Marketing
Do you pour hours into your marketing, only for it to fall flat? Does your content get a lot of views, but very few conversions (if any)? Final question: are you using marketing personas? If you aren't using personas (or are using inaccurate personas) there's a good chance that's the reason behind your lackluster marketing results. Marketing … [Read more...] about 5 Pre-Made Personas to Kickstart Your Digital Marketing
Why Manufacturers Need a Responsive Website
In manufacturing, precision and attention to detail are must-haves. The same is true with your website. What first impression does your website give? Is it modern and responsive, or outdated and clunky? If you have considered a website redesign but haven’t quite made the commitment, this is why a responsive website is important in your relationship … [Read more...] about Why Manufacturers Need a Responsive Website
10 Web Design Trends in 2020 You’ll Want to Copy
If one thing is constant, it's change. As the decade draws to a close, we look ahead to 2020 and what the landscape of the web will look like. This year's predictions are based on 2019 trends, recent technology as well as the demographic shift of buyers moving into this new decade. So, what will the web look like in 2020? Well, we think you'll … [Read more...] about 10 Web Design Trends in 2020 You’ll Want to Copy
7 Horrible Mistakes You’re Making with Your Website
You may be setting your website up for failure without even knowing it. Many business owners make these common mistakes with their website that kills their conversions and success. Are you guilty of some of these website blunders? 7 Horrible Mistakes You're Making with Your Website Your website loads too slowly - Visitors are only willing to … [Read more...] about 7 Horrible Mistakes You’re Making with Your Website
How to Get More Traffic to Your Website
If a button sits on a website but no one is there to click on it, does it even exist? Having a great website doesn't amount to much if no one is visiting it. Getting website traffic is a common goal for our clients, and there are a few simple steps you can take today to drastically increase your monthly traffic. 1. Use On-Page SEO Ranking when … [Read more...] about How to Get More Traffic to Your Website
How to Convince Your Boss to Choose GDD Over Traditional Web Design
For those of us in the trenches of marketing and web design every day, it's easy to see the benefit of new technologies. But it's sometimes difficult to communicate those benefits to the boss writing the check. If you know that your website strategy needs to change but aren't sure how to convince your boss to try a new system, this guide will give … [Read more...] about How to Convince Your Boss to Choose GDD Over Traditional Web Design
Growth-Driven Design for the Manufacturing Industry
In the manufacturing industry, having a functional, beautiful website has historically been an afterthought. It was a "nice thing to have" but not a priority. However, with the rise of smaller shops and more tech-savvy customers, a functional manufacturing website is now a necessity. But why does it have to be such a headache to redesign a … [Read more...] about Growth-Driven Design for the Manufacturing Industry
WordPress 5.0: What You Need to Know
The times they are a-changing. In the beginning of December, WordPress began rolling out the new version of their editor, which drastically changes how the interface looks. If your website was built in WordPress you may not have seen the change just yet, but it's expected to roll out on every website within the next few … [Read more...] about WordPress 5.0: What You Need to Know
How to Make Your Digital Content More Accessible [Star Tribune Feature]
Recently, Dave sat down with Mike Porter of The Star Tribune to discuss accessibility in digital content. (Read the full article on Star Tribune's website). Q: What pitfalls can our business avoid when trying to make our digital content accessible for people with disabilities? A: Serious consideration of user accessibility for people with … [Read more...] about How to Make Your Digital Content More Accessible [Star Tribune Feature]
How to Build a User-Optimized Website
It's not about you. It's about them. One of the fatal mistakes business owners make on their websites is focusing on what they want to see, and not what their potential customers want to see. Often, we fall back on phrases like "since 1975, we have...." or "we lead the industry in..." which, while impressive, don't really matter to your … [Read more...] about How to Build a User-Optimized Website
Do You Know What Your Clients Really Think of You? [Quiz]
Do you know what your clients think about you? Do you really know? Client feedback can literally make or break a business. There's no point to digital marketing at all if your clients don't like what you're laying down. Take the quiz below to see how in touch you are with your clients, and what you can do to get on the same wavelength. How … [Read more...] about Do You Know What Your Clients Really Think of You? [Quiz]
Top 11 Design Trends for 2018 [Infographic]
2018 is already shaping up to be the year of fantasy and punchy colors, according to design trends. Shutterstock's 2018 Creative Trends report is here to shed some light on how all things digital will look in 2018. The report forecasts future design trends by collecting the most searched design trends on Shutterstock. Click the image below to see … [Read more...] about Top 11 Design Trends for 2018 [Infographic]
Why Your Website Host Matters [Infographic]
Think of the web as one big chain of storage units. Before your website can live online, you have to buy a storage unit to have somewhere to hold it. That's where a website host comes in. A website host is the link that connects your website to the rest of the internet so everyone can see it. Not all hosts offer the exact same services. Use this … [Read more...] about Why Your Website Host Matters [Infographic]
6 Do’s and Don’ts of Web Design
We talk a lot about what you should do when it comes to your website and digital marketing, but it's just as important to talk about what you shouldn't do. Avoid these common website pitfalls. DON'T Use Social Media in Place of a Website Social media is fantastic, but don't make the mistake of thinking it can do the work of a website. … [Read more...] about 6 Do’s and Don’ts of Web Design
The Anatomy of a Successful Website
Did you bring your scalpel? We're continuing our dissection of successful marketing tools to narrow in on what makes them work. Today we're slicing open some successful websites to see how they're built. It's Mobile Responsive 80% of people use a smartphone daily, according to Google. If your website isn't ready for them, they won't stick around. … [Read more...] about The Anatomy of a Successful Website
How to Find Your Perfect Customer
I'm going to be blunt: if you're still thinking of your potential customer pool as "anyone who needs my product/service," you need to stop. If pure need was all the drove purchasing decisions, we wouldn't have the variety of products we do on the market. Think about the divide between Coke and Pepsi, and how passionately customers advocate for … [Read more...] about How to Find Your Perfect Customer
Staying in Control of Your Website: Why Your Host Matters
One of the first questions we hear from new customers is: what the heck is web hosting, and why do I have to pay for it? Think of a website as an apartment. You own anything that goes inside your apartment, but you still have to pay rent to live there. In order for your website to appear online, you have to rent out the space. That's where a web … [Read more...] about Staying in Control of Your Website: Why Your Host Matters
Why Your Website is Scaring People
Gather round, I have a terrifying tale. And every last word is true. There was once a website...a seemingly normal website. But underneath the surface, dark forces were at work. Visitors would come, but they wouldn't stay. The contact form was so unused it gathered dust. No one could find it on Google. Business began to die. Sound familiar? If … [Read more...] about Why Your Website is Scaring People
